Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Designed by Sarah Muscarella.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, advertising is usually a one-way communication. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 23, 2024

Craft a compelling narrative A compelling narrative is crucial for effective investor communication. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Here are five tactics you can adapt today to improve your grassroots communication and make your message heard: 1.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business?

Infographics 98

Infographics Content Marketing Agency Communications 98

Presspage

JANUARY 21, 2025

A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.

Writing 78

Writing How To Product Launch Crisis 78

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. One piece of long-form content can last for months when broken apart into smaller chunks.

Case Study 166

Case Study Strategy Study Hotels 166

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. This is where public relations comes in.

Publicity 78

Publicity Communications Study Storytelling 78

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence.

Infographics 78

Infographics Web Resources Tools 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 138

Study Survey Infographics B2B 138

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase. click image for higher resolution).

B2B 139

B2B Video Marketing Survey 139

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Infographics 60

Stern + Associates

JULY 24, 2024

Your brand message should be clear, consistent, and communicated across all channels. This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics.

B2B 114

B2B Marketing Analytics Case Study 114

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

JANUARY 17, 2019

How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated? This is especially important as companies add additional social channels or other communications outlets. Refine that information and share it through media relations, webinars and bylines.

Leadership 89

Leadership Survey Exercises Education 89

Presspage

JANUARY 30, 2024

While some may lean towards in-depth reports, others might find visual data representations like infographics more digestible. There are so many different types of multimedia that IROs can use to elevate their IR communications. This strategic approach helps IROs stand out and effectively communicate in a digital-first world.

Infographics 78

Infographics Financial Software Video 78

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media SEO Analytics 100

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

Cision

AUGUST 17, 2015

Pinterest may be forgotten in some circles, but as a communication platform it is powerful. What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Click here to watch Jennifer Cario’s free on-demand webinar now! Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Host webinars featuring respected thought leaders. Turn a tip sheet into an infographic by visualizing data found within it.

Strategy 120

Strategy How To Data Infographics 120

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Download our complete webinar white paper today.

Local 83

Local Storytelling Infographics Resources 83

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of

Survey 183

Survey Marketing B2B Study 183

5W PR

AUGUST 12, 2024

Enhanced collaboration A trusting relationship between the public and cybersecurity firms fosters open communication and collaboration. This content can take various forms, including blog posts, infographics, videos, and educational webinars. Proactive disclosure Cybersecurity incidents are inevitable.

Industry 78

Industry Education Infographics Data 78

Critical Mention

JANUARY 3, 2018

Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). Take an online class or attend a webinar to learn more about this critical skill. Attend webinars or online classes ( Lynda.com offers some).

Measurement 119

Measurement Writing Content Marketing Infographics 119

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 91

B2B Report Survey Marketing 91

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. We work really hard to set a standard in terms of quality and voice,” said John Fox, athenahealth executive director of content and communications.

How To 111

How To Transportation Content Marketing Healthcare 111

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan. If your company uses an intranet for communication, posting an update there is also an option. Launch your promotion and distribution plans.

eBook 139

eBook Product Launch Software Internal 139

Frederik Vincx

JULY 17, 2023

Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication.

Social Media 120

Social Media Twitter Media Nonprofit 120