Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

Writing 243

Writing Publicity How To Examples 243

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. There’s a bigger issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

Strategy 78

Strategy Communications Crisis Management Media 78

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

Communications 79

Communications Nonprofit Storytelling Education 79

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. There is simply no better instrument during a widespread crisis than communications. The modern communicator is not just a great storyteller. They are engrossed in the latest news and updates, which may affect their well-being.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

Employee 374

Employee Viral Small Business Travel 374

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

MARCH 14, 2025

How can communicators pitch an LLM? An American Hospital Association newsletter alerted me to this one : “A study published yesterday by Natures Communication Medicine journal found that some machine learning models trained on existing patient data did not recognize about 66% of injuries that could lead to patient death in the hospital.”

Publicity 82

Publicity Communications Journalism Google 82

5W PR

NOVEMBER 7, 2024

Storytelling around these medications, however, requires a careful balance of information that highlights efficacy, promotes realistic expectations, and respects medical guidance, especially as side effects and criticism are frequently highlighted in the media.

Communications 78

Communications Education Storytelling Consumer 78

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

PRSay

MARCH 28, 2025

When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. Gladu, CEO of KWI Communications in Atlanta, was the guest on March 27 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn. Will I have parking?

Policies 60

Policies Communications Employee Strategy 60

Agility PR Solutions

AUGUST 22, 2024

As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced. This is where cybersecurity public relations plays a pivotal role.

Communications 184

Communications Publicity 184

Presspage

MARCH 5, 2025

Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. The role of an online newsroom in crisis communication An online newsroom is more than just a repository for press releases. The good news? Weve got you covered. Speed matters.

Crisis 78

Crisis Communications Crisis Communications Tools 78

Ronn Torossian

DECEMBER 25, 2023

In the ever-evolving landscape of business and communication, corporate communication plays a pivotal role in shaping the perception of companies and fostering positive relationships with stakeholders. Embracing transparency and authenticity Transparency is the cornerstone of effective corporate communication.

Corporate 195

Corporate Strategy Communications Employee 195

Business Wire

APRIL 21, 2021

For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?

Survey 446

Survey Infographics Media Pitching 446

Onclusive

JULY 9, 2020

In This Webinar You’ll Learn: How trending topics should inform your overall communications strategy Using social media signals to detect which topics are gaining traction Analyzing sentiment to determine which trends to embrace Translating topic insights into story development and pitch strategy. Speaker & Webinar Information.

Trends 74

Trends Media Pitching Technology 74

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. DO prepare to move fast.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

Communications 214

Communications Creativity Writing Product Launch 214

PRSay

JULY 30, 2024

By minimizing our public discussions and values, organizations risk diminishing their impact and limiting the support and services they can provide to these communities. Effectively communicating the importance and value of DEI requires thoughtful approaches prioritizing empathy, respect and bridge-building.

Communications 186

Communications Construction Community Examples 186

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. This evolution reflects broader shifts in how people consume information and how search engines index content. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ).

How To 370

How To Case Study SEO Engineering 370

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

JULY 1, 2020

Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. DATA: SMBs in NYC have missing online information? Journalists realize jargon is often just a filler when there’s not enough information for a solid story. A good subject line will entice reporters to open your email.

Pitching 380

Pitching Writing How To Report 380

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. Three of us break up the travel in our department — me, our senior manager and our manager of communications. If the media goes, then we go.

Sports 122

Sports Travel Newspapers Media Relations 122

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

A PR rep should get as much information as possible, pressing for detail on the proposed discussion and the story’s slant. A journalist will often request more information or confirmation of details, so quick responses are warranted and appreciated. This should go beyond a topic and journalist bio. The comments were too promotional.

Interviews 360

Interviews Government Report Pitching 360

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179