Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external.

Internal 156

Internal International Communications Employee 156

Agility PR Solutions

JANUARY 25, 2022

There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. The post 3 tips for delivering results with internal communications appeared first on Agility PR Solutions.

Internal 154

Internal International Communications Writing 154

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

NOVEMBER 11, 2024

So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff. Write about the impact, not the event.

Report 152

Report Writing Engineering Study 152

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 139

Internal International Communications Strategy 139

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution. But this choice comes with challenges.

Writing 195

Writing Communications Blogging Local 195

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The second, focuses on implementation.

Internal 116

Internal International Strategy Communications 116

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Writing a media pitch should be second-nature to every PR person. The post 3 PR Tips For Writing A Killer Media Pitch appeared first on Crenshaw Communications. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized.

Internal 160

Internal International How To Skype 160

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. The post Terms You Overhear During A PR Internship appeared first on Crenshaw Communications.

Journalism 344

Journalism Internal International Pitching 344

PRSay

JANUARY 29, 2025

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Once you’ve determined that issuing a statement is appropriate, thoughtful communication is essential.

Policies 152

Policies Government Community Leadership 152

Sword and the Script

FEBRUARY 18, 2025

Just delegate the task to an intern and arm them with a subscription to a media database. All good marketing, public relations and communications efforts start with audience identification. The benefit of an efficient, but methodical media list building process, comes from internalizing what youve learned through the process.

Media 129

Media Pitching Media Relations Strategy 129

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Remember, they’re the most powerful form of human communication. Post an RFS.

Case Study 148

Case Study Interviews Newspapers Employee 148

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even write emails with more thought. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication.

Communications 199

Communications Viral Fashion Public Affairs 199

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Internal 111

Internal International Agency Storytelling 111

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Ignore Your Audience.

Writing 120

Writing Employee Creativity Internal 120

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. Pay attention to anecdotes from managers.

Internal 114

Internal International Employee Leadership 114

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Conversely, if you’re talking to a journalist from a sophisticated trade or tech outlet, you’ll need to communicate at the level of its audience. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. That’s why advance preparation is critical.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Businesses of all types hire interns for strategic communications, social media and public relations. This will help you identify leads and expand your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Getting employees involved in being communicators naturally leads to engagement.” So, talk to people. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151