ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

Interviews 268

Interviews Media Construction Report 268

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. Tailor pitches to each specific outlet and journalist.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit.

Interviews 296

Interviews How To Reddit Journalism 296

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. Now, let’s dive into the next step.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

Ethics 195

Ethics Interviews Media Print 195

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

DECEMBER 22, 2017

Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above. The post AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies appeared first on AirPR.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

MARCH 19, 2020

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.

Interviews 210

Interviews Video Meeting Skype 210

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

Ishmael's Corner

MAY 18, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. It starts in college.

Interviews 174

Interviews Storytelling Journalism Communications 174

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. The FEEL Test scores you on each part of FEEL and lets you know how much you FEEL in your communication (from beginner to FEEL Mastery).

Ethics 56

Ethics Communications Data Video 56

Sword and the Script

MARCH 14, 2025

How can communicators pitch an LLM? In fact, after this podcast interview, Columbia Journalism Review published this statistic about generative AI : “Collectively, they provided incorrect answers to more than 60 percent of queries.” The catalyst for the conversation stemmed from these two posts I had written earlier (See?

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). By contrast, only 68% of buyers feel the same.

B2B 179

B2B Software Ethics Leadership 179

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Tell a story.

Case Study 146

Case Study Interviews Newspapers Employee 146

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. Updating media interview best practices. Updated software also helps.).

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Here are several questions a PR professional should never ask a reporter. .

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical.

Interviews 360

Interviews Government Report Pitching 360

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

The Resolution Blog

SEPTEMBER 15, 2023

In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work.

Meeting 334

Meeting Interviews Reputation Strategy 334

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Sports 332

Sports Radio Retail Advertising 332

PRSay

MARCH 28, 2025

When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. Gladu, CEO of KWI Communications in Atlanta, was the guest on March 27 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn.

Policies 60

Policies Communications Employee Strategy 60

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. As I said in my post: When I am being interviewed for a potential scope of work, and I am told the work will be to spin something or fix something or be disingenuous or bury something or someone, I walk away from that assignment. Again, this is not my role nor my purpose.

Ethics 145

Ethics Publicity Crisis Film 145

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

PRSay

MAY 4, 2022

How communicators can assist deaf talent. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent.

Film 156

Film Communications Media Interviews 156

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people are master communicators – we have a degree in it. . Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. Having these tangible relationships builds an intern’s verbal and written, communication skills. . Also, networking with other people will undoubtedly improve communication skills. College is a transformation for students. Explore different career paths.

International 398

International Internal B2B Construction 398