Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

Ethics 195

Ethics Interviews Media Print 195

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

Interviews 223

Interviews Retail Data Insurance 223

PRSay

MARCH 19, 2020

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.

Interviews 210

Interviews Video Meeting Skype 210

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. As I said in my post: When I am being interviewed for a potential scope of work, and I am told the work will be to spin something or fix something or be disingenuous or bury something or someone, I walk away from that assignment. Again, this is not my role nor my purpose.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

JULY 23, 2024

” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) But as Kurtz has seen, a serious crisis can be an opportunity to show how effective leadership can turn a terrible event into an opportunity for growth and trust-building. He took responsibility.

Leadership 170

Leadership Crisis Airlines System 170

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Or, broaden out to the culture of business.

B2B 366

B2B Media Pitching Leadership 366

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. The FEEL Test scores you on each part of FEEL and lets you know how much you FEEL in your communication (from beginner to FEEL Mastery).

Ethics 56

Ethics Communications Data Video 56

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Sports 332

Sports Radio Retail Advertising 332

Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Leadership is More Than a Job Title.

Leadership 150

Leadership Social Media Community Interviews 150

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. Thought leadership events keep on giving. Customer case studies sell benefits. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Or it would be siloed in the HR department, who never spoke with PR or communications. C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. Today, employer branding is a business imperative.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. This is a true leadership challenge because the change has to be cultural.

B2B 142

B2B Case Study Study Conference 142

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.”

B2B 192

B2B Leadership Marketing Software 192

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? I even wanted to pursue it as a career.

Sports 167

Sports Communications Leadership Energy 167

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. There just isn’t that much of it.

Leadership 321

Leadership Conference Sports Meeting 321

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. These five.more.

Interviews 130

Interviews Storytelling Radio Communications 130

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. Ed Note: The following interview has been edited for length and clarity.)

Trends 155

Trends Communications Ethics Corporate 155

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their perspective was featured through an interview with Ad Age and coverage in The Current. SOCi’s approach garnered coverage in Adweek and Gizmodo , establishing their authority in the field.

Branding 323

Branding Brand eBook Advertising 323

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. It’s very important for companies to communicate their efforts along this journey. Now is the time to listen and learn.

Communications 194

Communications Branding Brand Crisis Communications 194

PRSay

MARCH 28, 2025

When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. Gladu, CEO of KWI Communications in Atlanta, was the guest on March 27 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn.

Policies 60

Policies Communications Employee Strategy 60

PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. And you hope to inspire — and maybe change hearts and minds.”

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 139

Trends Communications Conference Leadership 139

5W PR

NOVEMBER 25, 2024

Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Understand their preferred communication channels and engagement styles. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

PRSay

MAY 4, 2022

How communicators can assist deaf talent. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent.

Film 157

Film Communications Media Interviews 157

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Businesses of all types hire interns for strategic communications, social media and public relations. Build and leverage your network. Think beyond PR firms. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78