Remove Communications Remove Interviews Remove Local
article thumbnail

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323
article thumbnail

How to Effectively Communicate Your Rebrand

Cision

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The post How to Effectively Communicate Your Rebrand appeared first on Cision. Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294
article thumbnail

7 ideas for building customer references in B2B tech

Sword and the Script

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. Local groups – often facilitated through platforms like Meetup – are another opportunity.

B2B 142
article thumbnail

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

article thumbnail

Behind the Headlines With Al Comeaux

Cision

Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.