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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Branding 189
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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90
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3 Tips to Clean Up a Crisis

Cision

Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. How is this affecting businesses and what’s the economic impact on the state’s tourism?

Crisis 120
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How Can Brands Put Crises Into Context?

Cision

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1. Want real-time crisis communication tactics?

Branding 120
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Behind the Headlines With Caroline Michaud

Cision

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120
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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.

Tourism 52