Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. appeared first on Crenshaw Communications.

SEO 279

SEO Print Financial Product Launch 279

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

MAY 24, 2016

The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? For John, the quality of the idea outweighs the communication platform. “I Some stories will work well in print, others in video.

Film 211

Film Pitching Print Journalism 211

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report.

Twitter 206

Twitter Media Relations Media Survey 206

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 203

Media Relations Media Pitching Case Study 203

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long.

Mobile 185

Mobile Writing Web Journalism 185

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

NOVEMBER 20, 2024

Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. The consequences of news deserts “are profound for communities and ultimately for democracy,” Franklin said. 19 for Strategies & Tactics Live on LinkedIn.

Local 140

Local Newspapers Journalism Radio 140

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 69

Journalism Brand Branding Advertising 69

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Last, let’s examine how different digital and traditional PR teams communicate internally.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Deirdre Breakenridge

APRIL 25, 2016

Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. Syracuse University Digital Journalism major Jane Hong comments, “If you and I were hanging out and I posted a Snap of us to my story, a third party could be hurt or jealous they weren’t invited.”

Print 150

Print Video Technology Mobile 150

Cision

JUNE 24, 2016

While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. There’s no substitute for good research, and 78 percent of journalists believe communication professionals need to “improve on ‘tailoring the pitch to suit beat(s)/coverage.'”

Pitching 159

Pitching Social Media Fashion Newspapers 159

Cision

JULY 2, 2015

Want to see how journalism is changing? Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Click here for our free State of the Media Report now! Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

PRSay

MAY 8, 2018

Judy is mostly retired from a career in health-care communications, but still freelances for clients. Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. Marci Davis is communications-practice leader at Jacobs Engineering.

Leadership 159

Leadership Conference Local Internal 159

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Go for a bylined article in a trade publication or research journal.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. A New Way for Communications Professionals — and the Influencers They Serve — Sits on the Horizon.

Software 0

Software Media Leadership Journalism 0

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication?

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? They must be truthful and factual. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

SEPTEMBER 29, 2016

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. It also helps to do some homework on the outlets to make sure they’re still viable. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? –John.

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 96

Meeting Journalism Employee Storytelling 96

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? On Wednesday, February 24, four major Washington Post editors – Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar – came together at the National Press Club to discuss the current state of the media and communicators’ role in it.

Newspapers 120

Newspapers Print Mobile Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. The post It’s All About The (PR) Relationship appeared first on Crenshaw Communications. Social media mining.

Employee 120

Employee Print Meeting Financial 120

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Here’s an anecdote that a friend shared a couple of weeks ago.

Resources 120

Resources Journalism Print Pitching 120

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. appeared first on Crenshaw Communications. Make it snowball! PR measures up.

Report 136

Report Interviews Pitching Construction 136

Landis PR

JULY 29, 2024

Having a partner well-versed in national and local communications within these highly charged industries is vital to cutting through the clutter and making your messages known. Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. They wanted print coverage and would regularly frame and display significant coverage.

Brand 128

Brand Branding Reputation Corporate 128