ImPRessions - Crenshaw Communications

MARCH 27, 2023

Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms.

Communications 296

Communications Travel B2B Leadership 296

5W PR

MARCH 2, 2025

Public relations strategies must balance technical expertise with clear communication while maintaining strict compliance with security protocols. The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 28, 2025

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

Financial 78

Financial Technology Leadership Reputation 78

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179

5W PR

APRIL 3, 2025

Their transparent communication and decisive action helped restore public trust. This requires ongoing commitment from leadership, regular training and assessment, and the courage to prioritize long-term trust over short-term gains. Leaders should model ethical behavior and reward employees who raise concerns.

Ethics 78

Ethics Leadership Crisis Training 78

Remote PR Jobs

JANUARY 14, 2025

As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also able to adapt to your teams work style.

How To 161

How To Training Crisis Communications Leadership 161

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Pacing as a Symbol of Readiness Leadership is not about being everywhere all the time. 1 Hackman, J.

Leadership 52

Leadership Communications Infographics Energy 52

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Business Wire

MAY 21, 2020

The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

Blogging 300

Blogging Government Crisis Communications 300

Deirdre Breakenridge

MARCH 13, 2020

Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

Communications 297

Communications Ethics Travel Employee 297

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 179

Leadership Financial Employee Google 179

Ronn Torossian

FEBRUARY 5, 2025

Learn how internal communications build resilient organizations through transparency, employee engagement & effective leadership strategies in today's evolving workplace. The post The Critical Role of Internal Communications in Building a Resilient Organization appeared first on.

Internal 195

Internal International Communications Leadership 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

JANUARY 29, 2025

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Once you’ve determined that issuing a statement is appropriate, thoughtful communication is essential.

Policies 152

Policies Government Community Leadership 152

Sword and the Script

DECEMBER 31, 2024

Consistency counts for a lot in many things, including marketing and communications. Good B2B thought leadership drives business outcomes says study When done well, thought leadership improves awareness, purchase consideration, customer retention and gives vendors pricing power. was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

JULY 23, 2024

But as Kurtz has seen, a serious crisis can be an opportunity to show how effective leadership can turn a terrible event into an opportunity for growth and trust-building. The post Leadership In Crisis: The Crowdstrike PR Response appeared first on Crenshaw Communications. Watch this space.

Leadership 170

Leadership Crisis Airlines System 170

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Deirdre Breakenridge

MARCH 9, 2022

For me, leadership and ethics go hand-in-hand. When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Companies that don’t adequately prepare for an unpleasant communication like this are my idea of a true horror story. Behemoths build ‘walled gardens’. Happy Halloween! .

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? Or, broaden out to the culture of business.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Associate Director, PR and Communications. Webinar Speakers. Talia James-Armand. Kelsey Audagnotti. Senior Public Relations Specialist.

Measurement 369

Measurement Strategy Media Leadership 369

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. Finally, it is important for me to share that PRSA has a resource and tool to help professional communicators describe their work and set an ethical baseline for what we do, how we do it, and why we approach it in this manner. Again, this is not my role nor my purpose.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. The post Five Types Of Bylined Content That Work For PR appeared first on Crenshaw Communications.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. The FEEL Test scores you on each part of FEEL and lets you know how much you FEEL in your communication (from beginner to FEEL Mastery).

Ethics 56

Ethics Communications Data Video 56

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . What about automated customer communications management for highly regulated industries? Knowing how to create, interpret, and communicate research findings is an essential PR skill. They grasp “thought leadership”. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

Communications 79

Communications Nonprofit Storytelling Education 79

Onclusive

OCTOBER 5, 2021

Webinar Speakers. Lou Hoffman. President and CEO. The Hoffman Agency. Dan Beltramo. Date: October 26, 2021. Time: 2:00 pm EST.

How To 370

How To Resources Leadership Agency 370

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.

Banking 327

Banking Financial Employee Technology 327