PRSay

DECEMBER 23, 2024

Your LinkedIn profile is oftentimes the first thing that a hiring manager looks at, said Callie Schweitzer. Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn. LinkedIn is a dialogue platform, not a broadcast.

LinkedIn 68

LinkedIn Strategy Communications Industry 68

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Work those connections.

LinkedIn 159

LinkedIn Groups Community Leadership 159

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. I responded to some of the accounts with the largest followings online to challenge this characterization and then posted a longer defense of our profession on LinkedIn. Again, this is not my role nor my purpose. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

JULY 23, 2024

On Friday, we failed you, and for that I’m deeply sorry,” Henry said Monday in a LinkedIn post. But as Kurtz has seen, a serious crisis can be an opportunity to show how effective leadership can turn a terrible event into an opportunity for growth and trust-building. ” His Chief Security Officer Shawn Henry went even further. “On

Leadership 170

Leadership Crisis Airlines System 170

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Follow her on Twitter and LinkedIn.

Employee 190

Employee Communications Internal International 190

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

PRSay

JANUARY 7, 2025

Brown is an associate professor of public relations and integrated marketing communication at William Paterson University in Wayne, N.J. Follow her on LinkedIn. Wishing you a productive, prosperous, joyful, and healthy 2025! She is a former senior executive at Ogilvy and Weber Shandwick.

Publicity 173

Publicity Construction LinkedIn Trends 173

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 203

Communications Nonprofit Creativity Agency 203

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. Being Transparent: Honest, quick communication is key to maintaining trust, even during tough times. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn. LinkedIn is a primary recruitment tool. Businesses of all types hire interns for strategic communications, social media and public relations.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Be aware of LinkedIn’s unique demographics.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Master of Scale.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too. But at that moment, I had clarity.

Sports 167

Sports Communications Leadership Energy 167

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. The post 5 Surefire Ways To Generate Quality Content For PR appeared first on Crenshaw Communications.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Brand 78

Brand Branding Leadership Corporate 78

Deirdre Breakenridge

OCTOBER 22, 2014

Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership.

Crisis 312

Crisis Twitter Community Conference 312

PRSay

MARCH 28, 2025

When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. Gladu, CEO of KWI Communications in Atlanta, was the guest on March 27 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn.

Policies 60

Policies Communications Employee Strategy 60

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 187

Trends Communications Skype Employee 187

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

Melissa Agnes

DECEMBER 21, 2014

Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. Connect with him on LinkedIn.

Crisis 264

Crisis LinkedIn Government Twitter 264

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. What hospitals and city officials need to be doing now , across the nation, to prevent Fearbola and instil trust and credibility within their communities. Connect with Melissa on LinkedIn. Learn more about Bill Boyd on LinkedIn.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

Melissa Agnes

AUGUST 24, 2014

Emotional intelligence: What is it and why it’s so critically important in crisis leadership. Do appearances matter and how to dress the part and communicate effectively with body language. A look at some of the most historical crises and how their leaders communicated – either superbly or horrifically.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Follow her on Twitter @ SarahDHuckins or on LinkedIn. .

Communications 171

Communications Nonprofit Training Study 171

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 158

Communications Public Affairs Insurance Insurance 158