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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319
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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Increase Reach and Engagement When tactfully using relevant hashtags, posts are more likely to be seen by people who are interested in their industry or niche. This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees.

B2B 118
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Think about a hypothetical software company that designed a product for the SMB space. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. If they sold that product to an enterprise, chances are they will be dissatisfied.

B2B 130
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187
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Chat Recap: Social Media Routines

Solo PR Pro

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Communication pros have used it for years in client work. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Use an explainer video to explain a process, such as the steps in developing a crisis communication plan.

Video 40