ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The post Where Do You Find Data For PR Storytelling? appeared first on Crenshaw Communications.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale. The post How Public Relations Can Enhance AdTech Marketing appeared first on Crenshaw Communications.

Publicity 203

Publicity Marketing Advertising Advertising 203

PR for Anyone

SEPTEMBER 24, 2024

With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda. She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community.

Nonprofit 130

Nonprofit YouTube LinkedIn Storytelling 130

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

Advertising 143

Advertising Advertising Privacy Ethics 143

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. You can watch a replay of the session here.

Communications 94

Communications Storytelling Writing Community 94

Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Step one is to triage why the executives are reluctant to participate in external communications.

Communications 78

Communications Leadership Energy Storytelling 78

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. She aimed to humanise the crisis through first-person storytelling. Fleming warned of sophisticated “deep fakes” and AI-generated propaganda.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Understanding engagement metrics helps PR and communications professionals recognize the impact of their media placements and campaigns. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 117

Communications How To Banking Government 117

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

That engagement presents prime opportunities for branding and thought leadership. Patrice Gamble, Director, Public Relations, recently told us about how platforms like Discord and Media.com give PR teams the means to meet on equal ground, and to work together to build shared trust and elevate storytelling.

Trends 320

Trends Mobile Twitter Consumer 320

5W PR

OCTOBER 8, 2024

Effective crisis management is another critical function of PR, mitigating the impact of negative publicity by providing timely and transparent communication. PR also plays a role in building relationships with investors through strategic communications and media outreach.

Branding 78

Branding Brand Crisis Management Leadership 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion.

Leadership 60

Leadership Storytelling Communications Publicity 60

Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Bridging the Communications Gap between China and the U.S. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Communications 155

Communications Storytelling Google Publicity 155

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? Yet, the vast majority of content developed.more.

Storytelling 74

Storytelling Agency Communications Publicity 74

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. July is Global Affairs Month at PRSA and I’m using the occasion to interview communications leaders on global best practices, so watch this space (and please send your own best practices). We’re diplomats.

Communications 94

Communications Internal International Travel 94

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125

Energy Leadership Meeting LinkedIn 125