ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital.

B2B 276

B2B Social Media Brand Branding 276

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Agility PR Solutions

JANUARY 9, 2025

The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press releases.

Social Media 110

Social Media Strategy Publicity Media 110

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Social Targeting on LinkedIn. It is also the biggest social network that skews male. Social Targeting on Snapchat. Fields of study. Member skills. Member groups.

Social Media 233

Social Media How To Insurance Insurance 233

MaccaPR

JULY 8, 2024

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? There are 1 billion users on LinkedIn, 65 million of whom are business decision makers. There are 60 million companies on LinkedIn. First, when to post on LinkedIn. and 12 p.m.,

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Communications Conversations

AUGUST 11, 2020

But a recent Social Media Examiner article got me thinking about hash tags again. This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” ” Really?

LinkedIn 200

LinkedIn Case Study Social Media Healthcare 200

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Whether its with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Media 218

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. On LinkedIn , post between 1 and 5 times a day. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range.

Social Media 211

Social Media Media Survey LinkedIn 211

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. I’ve worked in communications for almost 25 years.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Now, LinkedIn? I spend 20-30 minutes every day on LinkedIn.

Social Media 172

Social Media Media LinkedIn Instagram 172

Onclusive

AUGUST 22, 2019

Over the past decade or so, with the rise of digital media and social media, this distinction has become blurred, and both strategies are more than a little shopworn. This blog was originally published by Geoffrey Moore on LinkedIn. The post Marketing Communications appeared first on Onclusive. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

Deirdre Breakenridge

JULY 14, 2014

ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space?

Social Media 328

Social Media Community Twitter Education 328

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Best Buy shares CEO video message initially aimed at employees on LinkedIn. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What advice can our professional community members share on what they wished they knew as a student? See” you then! .

Twitter 324

Twitter Community Ethics Resources 324

Communications Conversations

MARCH 9, 2022

Now, I couldn’t find a ton of recent info on how their program is coming along, but I did find this deck from 2017 that listed out some pretty solid results: I know a number of people who work at Salesforce (and seem to love it, by the way), and these LinkedIn posts are pretty indicative of what I usually see. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn. LinkedIn is a primary recruitment tool. Businesses of all types hire interns for strategic communications, social media and public relations.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. A strong PR strategy builds credibility, strengthens media relationships, and helps you respond quickly to crises. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Communications Conversations

JUNE 17, 2021

On the other hand, I spend an inordinate amount of time on LinkedIn–for a variety of reasons (mostly, because my customers and potential customers are here). But, because I spend so much time on LinkedIn, I don’t spend as much time exploring TikTok, Pinterest, and many other platforms. Social media marketing is a tough job.

Social Media 170

Social Media Marketing Pinterest Media 170

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. And over the next several days, because the long tail of LinkedIn content is often very long, it would grow to almost 4,000 likes and more than 100 comments.

Viral 146

Viral LinkedIn Social Media Employee 146

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Communications Conversations

JULY 27, 2021

They’re not nearly as text-based as the generations before–they spend more time on YouTube and TikTok and use emojis and forms of broken English to communicate on Snapchat. The post Does grammar even really matter in social media marketing anymore? Finally, point #4–the focus is much more on the visual anyway.

Social Media 158

Social Media Marketing Media YouTube 158

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Taking the time to put thought behind client communications will save time and productivity in the long run. . Branch out on social media – For PR team members who might not be as social media savvy as their colleagues, or who have a favorite platform that they’re most comfortable with, now’s the time to branch out.

Writing 310

Writing LinkedIn Social Media SEO 310

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. And, they do need to have the ability to manage social content systems.

Social Media 174

Social Media Media Analytics Data 174