Deirdre Breakenridge

SEPTEMBER 5, 2014

We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps. A few of the questions our community members will answer, include: - What resources can help with an internship or job search? See” you then! . Event Mentoring PR 2.0

Twitter 324

Twitter Community Ethics Resources 324

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. Please direct applications to LinkedIn. The post Crenshaw Communications is Hiring Across the Board appeared first on Crenshaw Communications. Content Director: [link].

Communications 156

Communications Enterprise Retail B2B 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Showcase your product with visuals .

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 187

Trends Communications Skype Employee 187

Bianchi Biz Blog

OCTOBER 28, 2024

In this next blog post in the series, Loreley Maldonado of Eje Comunicación, describes the business and communications environment in Mexico City, Mexico and offers advice on navigating her home market. Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Strategic alliances. Risk audit.

Marketing 101

Marketing Crisis Local Internal 101

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Different regions respond to varying communication styles. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital.

B2B 276

B2B Social Media Brand Branding 276

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas. Hope to “see” you on the 11th!

Twitter 293

Twitter Community Ethics Radio 293

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Sure, most PR pros have thousands of LinkedIn connections. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 158

Communications Public Affairs Insurance Insurance 158

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

AUGUST 27, 2024

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them.

B2B 103

B2B Company Software LinkedIn 103

Communications Conversations

OCTOBER 1, 2020

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Understand their preferred communication channels and engagement styles.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Melissa Agnes

AUGUST 24, 2014

Do appearances matter and how to dress the part and communicate effectively with body language. How technology makes the leader’s role an even greater challenge – and how to overcome this challenge. A look at some of the most historical crises and how their leaders communicated – either superbly or horrifically.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

Bianchi Biz Blog

NOVEMBER 7, 2024

And that holds true for your LinkedIn, X and Facebook posts as well. Once you have experience talking to reporters a few times and see how it can be a real benefit to your communications strategy, you’ll feel more confident interacting with the media going forward. Also don’t speculate about hypothetical situations.

Interviews 89

Interviews Media Print Report 89

Melissa Agnes

OCTOBER 12, 2014

We also explore the emergence of new technology for emergency management and how it is presenting a drastic change and challenges – as well as great opportunities – within this field. From mapping, to communicating, tracing developments of epidemics, reverse 911 – you name it. Connect with Melissa on LinkedIn.

Crisis 237

Crisis System Education LinkedIn 237

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said.

Employee 151

Employee Communications Storytelling Corporate 151

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The post 3 Emerging Social Media Platforms B2B PR Pros Should Know appeared first on Crenshaw Communications. For many, they continue to be the trinity of social media. What’s more, new platforms are popping up regularly.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration.

Tools 108

Tools SMB Survey Software 108

Deirdre Breakenridge

FEBRUARY 6, 2018

Instagram, Facebook, and LinkedIn are all platforms that can be of great use when it comes to networking. If you are looking for professionals in the industry LinkedIn will probably be the best place. Since LinkedIn is a platform made for these types of connections, it’s probably the easiest option.

Study 285

Study How To Instagram LinkedIn 285

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? The post A Guide To Top Apps For PR Pros appeared first on Crenshaw Communications. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

JUNE 14, 2017

Be sure to also visit our LinkedIn Group to share your ideas. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. You can tweet at @PRStudChat , @ValerieSimon , @dbreakenridge , and @AiAddysonZhang with your questions. See” you on the 27! About Ai Zhang.

Education 322

Education Community Course LinkedIn 322

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences.

Print 100

Print Marketing Instagram Newspapers 100

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Social Targeting on LinkedIn. Hobbies and interests. Home and garden. Law, government, and politics.

Social Media 233

Social Media How To Insurance Insurance 233