Cision

JUNE 16, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. The post How to Effectively Communicate Your Rebrand appeared first on Cision.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Taking the time to put thought behind client communications will save time and productivity in the long run. . What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

Communications Conversations

JANUARY 30, 2018

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. Example: Ryan Holmes, CEO, Hootsuite.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Be aware of LinkedIn’s unique demographics.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Conclusion.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Resumes need to be one page.

Communications 120

Communications Interviews Social Media LinkedIn 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Many journalists won’t write these types of stories without participation from both parties.

Case Study 390

Case Study B2B Study Interviews 390

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said.

Employee 151

Employee Communications Storytelling Corporate 151

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Interact on social media. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? My article, “ If You’re a Modern Communicator, Then You THINK AHEAD ” addresses these questions. All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 139

Internal International Communications Strategy 139

Remote PR Jobs

JULY 19, 2024

RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Communications Conversations

NOVEMBER 12, 2021

I polled my LinkedIn audience last week, asking: What’s one class you wish you could have taken in college, but weren’t offered? 4- Multi-media content creation for communicators (photo + video + audio). The post 4 classes universities should add to strategic communications programs first appeared on Arik Hanson.

Communications 155

Communications SEO Social Media Video 155

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Connect on LinkedIn by saying you’ve read or watched their work and you welcome the opportunity to connect. Make your business newsworthy. New” is the key word here. Contact us today!

Social Media 167

Social Media Media Local Pitching 167

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. French journalists do not talk or write about the same company every other day. All your news are not necessarily news-worthy. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Conduct thorough research into their readership, editorial focus, and writing style. Understand their preferred communication channels and engagement styles.

How To 78

How To Media Case Study Technology 78

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

The event – and the company – may be promoted through mentions in the event’s collateral, and panelists’ and moderator’s communications, like social media and company website news pages – setting up opportunities for referrals. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. Not to mention all the conferences and travel you can write off! Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference.

Tools 108

Tools SMB Survey Software 108

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Establishing trust through relationships. Enlisting trusted local leaders.

Communications 129

Communications Local Survey Transportation 129

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. At the end of the day, as the average social media user, “are you using social media to communicate with brands?” ” And the answer is “no,” right?

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

FEBRUARY 22, 2017

Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Fortunately, a large portion of modern communication is now automated thanks to the incredible rise of chatbots.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. The Association for Women in Communications: [link] 7. AdAge: [link] 13. Adweek: [link] 14.

Publicity 123

Publicity Communications Local Resources 123

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174