Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. He has a Bachelor of Applied Science (Communications) and a B.A.

Twitter 293

Twitter Community Ethics Radio 293

Communications Conversations

SEPTEMBER 29, 2020

From recent reports, reporters still like to communicate via email with PRs, but maybe you sprinkle in a phone call once in a while, or a Zoom call. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Newspapers are struggling.

Journalism 195

Journalism Trends Industry Newspapers 195

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

APRIL 25, 2017

“It certainly reinforces the need to communicate with transparent language because everyone’s antenna is up, looking for misinformation.”. As the AP’s first Washington correspondent, Lawrence Gobright, once said, “My business is to communicate facts. In this case, Carvin uses “everyone” to mean both journalists and the public.

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Facebook Newspapers Local Crisis 303

Prowly

MARCH 12, 2025

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

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Print Strategy How To Newspapers 104

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

Buchanan PR

FEBRUARY 24, 2025

Here’s a look at a few African American media outlets that businesses should consider including in their communications strategy. The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States.

Newspapers 71

Newspapers Media Fashion Education 71

Communications Conversations

JANUARY 8, 2021

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. According to Pew , U.S. And, if you’ve read the St.

Newspapers 179

Newspapers Local Consumer YouTube 179

Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. What can’t you afford to have fail? Invest in measurement for that.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. 3 Brand messaging Do all of your communications align with your brand values and brand image? To summarize?

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Reputation Measurement Report Brand 104

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities!

Newspapers 78

Newspapers Blogging Groups Print 78

PR Job Coach

MARCH 29, 2012

Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. If there is coverage in your local newspaper, post the web link in your feed.

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Facebook How To Construction Insurance 164

The Hoyt Organization

JUNE 5, 2024

Given this fact, how can you effectively communicate your message in a mental health advocacy campaign? You need innovative communication strategies to reach the masses and leave a lasting impact. Proper communication skills can help you articulate your message, engage audiences, and inspire positive change.

Strategy 76

Strategy Communications Local Interviews 76

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Not bad for a community of less than 5,000.

Local 60

Local Facebook Media Government 60

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Not bad for a community of less than 5,000. A lot huge.

Local 60

Local Facebook Media Government 60

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Crossing the wire” comes from a bygone era when news services communicated via electrical telegraphy. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

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Agency Internal International Pitching 192

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. And, the stats tell us most people aren’t inclined to pay for a lot of these newspaper or media subscriptions. And, it’s not just the New York Times’ of the world either.

Media 179

Media Newspapers SEO Local 179

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving. He began as a radio reporter before transitioning to PR in 1999. Everything else is noise that distracts from your goal.

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Enterprise Agency Radio Fashion 227

Cision

MAY 18, 2017

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have.

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How To Instagram Social Media LinkedIn 198

PRSay

MAY 8, 2018

Judy is mostly retired from a career in health-care communications, but still freelances for clients. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

AUGUST 23, 2022

More communications pros say their organization trusts the media than do not. We continue to benefit from responsible reporting by our local newspaper.”. Whether you agree with the views above or not, this will have an effect on the job of a professional communicator. “Some [media outlets] are fair; some are not.”.

Survey 163

Survey Media Report Journalism 163

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Yet, in reflection, so much has changed. I’d love to hear your thoughts.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Local economy is not as bad as it may look based on just the indicators.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

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Telecommunications Public Affairs Newspapers Transportation 120

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

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Small Business Media SMB Pitching 245

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. What is the biggest pitching mistake that communication professionals make? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Where you are communicates who you are. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I always thought I’d be… a newspaper reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

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Print Tools Software Media 104

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. The big placements you land are often the result of months or even years of effort building your reputation and media relationships. * * * Kathy Casciani is the principal of Azul PR + Communications.

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Pitching Newspapers Report Local 159

The Hoyt Organization

SEPTEMBER 21, 2024

With the explosion of social media as a communication channel, media publications branching out into the digital space, and influencers gaining credibility as trusted informers of decision-making, traditional PR has had to evolve to incorporate these new landscapes into strategies and executions.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. English and Chinese are both official languages, facilitating international business communications.

Marketing 92

Marketing Local Crisis Management Internal 92