ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Brand 136

Brand Branding Local Hotels 136

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts).

Instagram 146

Instagram Case Study Brand Branding 146

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Over 1400 people ventured in to see how locals live. The post 4 Ways PR Creates Brand Attachment appeared first on Crenshaw Communications.

Brand 149

Brand Branding Storytelling B2B 149

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. In this next blog post in the series, Sunil Puri of Mileage Communications describes the business and communications environment in India and offers advice on navigating his home market.

Meeting 90

Meeting Print Marketing Local 90

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. For Aiyer, who previously worked in the U.S. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Presspage

FEBRUARY 9, 2018

But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways. The team must communicate in the local language for each market. That begins with translating product information, business communications, and media collateral.

Energy 83

Energy Strategy Local Retail 83

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

It’s often helpful to include start dates in pitches that are localized to a particular city or state. Again, publications are looking for timely content and willing to publish cogent, well-written pieces on everything from what’s new in campus security to better ways for retailers to profit from the season.

Fashion 120

Fashion Survey Pitching Retail 120

PRSay

APRIL 15, 2019

The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues. Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. The best thing about earning my APR was that my journey did not stop when I got the news that day.

Nonprofit 119

Nonprofit Conference Study Retail 119

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. However, I feel I have won the professional job lottery in my new role at Newgate Communications with managing partner Richard Barton. How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis.

Government 132

Government Crisis Exercises Retail 132

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Starting in late-February, our task force got going, communicating with clubs and with members.

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Local economy is not as bad as it may look based on just the indicators.

Marketing 107

Marketing Newspapers Print Corporate 107

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Landis PR

MAY 17, 2021

Landis Communications Inc.’s Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail.

Meeting 92

Meeting Media Retail Radio 92

Shift Communications

SEPTEMBER 8, 2017

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally. Katie McGraw.

Healthcare 79

Healthcare Leadership Local Retail 79

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Retail 65

Retail Software Local Study 65

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 94

Strategy Brand Branding SEO 94

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Lauri Pehar Borsh

MARCH 26, 2014

Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves. The opinion leaders themselves gain their influence through more elite media, as opposed to mainstream mass media.

Marketing 83

Marketing Retail Social Media Software 83

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This retrospective examination could offer key learnings for those in the field.

Film 130

Film Marketing Sports Hotels 130

Communications Conversations

SEPTEMBER 12, 2017

And, it’s been used (to death) in signage by retailers, restaurants and media. I had real conversations with friends (local and far-flung). .” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. And, as of Sept. You learn from others.

Retail 0

Retail Social Media Twitter Customer Service 0

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Bianchi Biz Blog

AUGUST 22, 2024

In this next blog post in the series, Alessandra Malvermi of Sound Public Relations in Milan, Italy, describes the business and communications environment in Italy and offers advice to businesses navigating his home market. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Shift Communications

FEBRUARY 23, 2017

Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. When Koupon Media, the leading mobile offer and retail network in the industry, learned that they earned a spot on the prestigious “Inc. Going on a hiring spree? Katy Green.

Local 68

Local Mobile Corporate Retail 68

Waxing UnLyrical

APRIL 10, 2012

As a digital communication professional, I resisted the urge to call them and ask why they even had a Facebook presence to begin with (mainly because I realized no one was going to answer anyway). “On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz.

Small Business 108

Small Business Customer Service Facebook Retail 108

Ethical Voices

FEBRUARY 20, 2023

I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Tell me more about it. Absolutely.

Ethics 84

Ethics Community Conference System 84

Buzzstream

SEPTEMBER 27, 2024

This was digital PR expert Jodie Booras of Kaiona Communications. While this is true for small or local new publications most of the year, this is especially true during a big election cycle. This isn’t an exact science, but a large site like the New York Times or BBC will typically have higher authority than local news.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

Leadership 60

Leadership Conference Retail Storytelling 60

Communications Conversations

AUGUST 31, 2018

My wife is in PR and communications. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I was most recently the restaurants and retail reporter at the Minneapolis St. ” Not as much as you might think.

Media 112

Media Journalism Report Video 112

PR Fuel

JUNE 11, 2020

On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. CEOs may think that certain events are hot news or that a specific headline will really grab attention and steer the communications that way.

How To 98

How To Newspapers Analytics SEO 98