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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Who are they communicating with?

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Trending Sources

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. Industry Associations.

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Holding out for a hero

Stephen Waddington

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. As a communications professional, make sure you understand how your key audiences’ media consumption habits have changed.

Radio 89
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Bucking the Valley Startup Trend

Shift Communications

For those weekly calls or one off campaign conversations, make sure to use the video component of GoToMeeting or Skype. With video, you’ll see each other and benefit from non-verbal communication, which is usually sited as making up 50% or more of overall communication value. Take advantage of more than just email. Ben Waring.

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Creating a PR-perfect workspace

Solo PR Pro

The way we communicate with clients has changed dramatically – and the elissapr communications headquarters needed to reflect that. Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. Facetime/Skype calls. Elissa Freeman is renown for her impactful approach to communications.

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5 Tips to Build Client Partnerships

Solo PR Pro

This is a guest post by Heather Whaling, president of Geben Communication. We adopt our clients’ preferred communication channels. That means we’ve hashed out client projects on Hipchat and What’sApp, Basecamp and Podio, Skype and GChat, texting and Facetime. The people who hire you – are they clients or customers ?

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