Agility PR Solutions

JANUARY 20, 2025

As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024one that might suggest marketing activity in the financial services industry mirrors the stock markets performance in real time.

Financial 101

Financial Marketing Communications Industry 101

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? If Hollands ideas sound like traditional integrated marketing, then you are probably right. Can you articulate that story?

Pitching 129

Pitching Communications SEO Google 129

ImPRessions - Crenshaw Communications

MARCH 27, 2023

Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms.

Communications 296

Communications Travel B2B Leadership 296

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. The post A Strategy for Content Marketing appeared first on. Here’s how to get started.

Content Marketing 370

Content Marketing Strategy Marketing Brand 370

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. There’s a bigger issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 141

B2B Marketing Content Marketing Storytelling 141

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Corporate events.

Marketing 101

Marketing Crisis Local International 101

5W PR

NOVEMBER 20, 2024

aiming to reach beauty enthusiasts and gain traction in a competitive market. Breaking Through a Saturated Skincare Market With countless skincare and beauty products on U.S. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential.

Branding 78

Branding Brand Communications Marketing 78

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

Writing 243

Writing Publicity How To Examples 243

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Garrett Public Relations

DECEMBER 15, 2024

This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations. Time for experts to make predictions about what to expect in 2025.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The suburban communities have a vibrant manufacturing base. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Agility PR Solutions

FEBRUARY 6, 2025

PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. When executed thoughtfully, internal communications and employer branding create […] The post Building employee engagement through strategic PR and marketing first appeared on Agility PR Solutions.

Employee 106

Employee Marketing Internal International 106

Notified

JULY 8, 2024

At last month’s NIRI Annual Conference , Adam Christensen , Chief Marketing Officer at Notified, led an engaging discussion on the evolving responsibilities of investor relations pros.

Crisis Communications 263

Crisis Communications Crisis Communications Conference 263

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Sword and the Script

SEPTEMBER 10, 2024

It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s an employer’s market right now.

B2B 179

B2B Software Ethics Leadership 179

Notified

JULY 23, 2024

What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Incorporate multimedia content such eye-catching visuals and engaging videos? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.

Communications 262

Communications Video Marketing Publicity 262

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Notified

OCTOBER 30, 2024

Halloween is a time for spooky fun, sweet treats and communications creativ ity!

Marketing 286

Marketing Creativity Communications Storytelling 286

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To International 104

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Digital marketing leverages technology to reach a wider audience through online channels.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Additionally, budget airlines should communicate their policies regarding baggage allowances, cancellations, and changes.

Airlines 78

Airlines Marketing Travel Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Happy Halloween! .

Privacy 434

Privacy Case Study Advertising Advertising 434

Agility PR Solutions

OCTOBER 31, 2024

Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and professionals can still count on successful outreach and audience engagement while reducing expenses. You need resources to maintain a brand’s image and build strong media relationships.

Strategy 96

Strategy Marketing Resources Brand 96

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Agility PR Solutions

FEBRUARY 13, 2025

Affiliate marketing presents a unique opportunity for digital marketers to leverage partnerships with affiliates to grow their brand and expand their reach. However, the competitive landscape can make affiliate marketing seem like a complex and daunting challenge.

Marketing 110

Marketing Brand Branding Communications 110

PRSay

FEBRUARY 25, 2025

For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. Neptune, senior vice president and chief communications officer at medical technology company Medtronic, said that, Adapting to an organization is wholly acceptable. Its how I got to where I am.

Communications 97

Communications Course Storytelling Journalism 97

5W PR

JANUARY 12, 2025

As clean beauty continues to gain momentum, brands must navigate a complex landscape of regulations and evolving consumer expectations to successfully market their products, best done with the help of a beauty marketing agency. Tailoring marketing efforts to these demographics is crucial. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78