Cision

JANUARY 19, 2016

Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. He shares his thoughts on crisis communication and the keys to recovery. Want more crisis communication tips? Tourism wasn’t actually down.

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Meeting 90

Meeting Print Marketing Local 90

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Her tip to making most out of your 111 words: Embrace your BLOT, even in other written communications. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. This was a momentous occasion, the first time a celebrity used their platform and a marketing win.

Travel 90

Travel Industry Tourism Hotels 90

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Landis PR

JULY 29, 2024

At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses thrive amidst intense competition. In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Click here for the original blog.

Communications 59

Communications Healthcare Biotechnology Tourism 59

The Hoyt Organization

AUGUST 9, 2024

Travel destinations and hospitality services are in extremely tough market competition. Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. PR also plays a key role in crisis communication.

Travel 78

Travel Tourism Industry Publicity 78

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. And if you make it more about community, you’ll start to balance your business objectives along the way.

Tourism 149

Tourism Community Data Tools 149

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Is there a downside?

Print 120

Print Tourism Transportation Film 120

Critical Mention

OCTOBER 7, 2020

Many business units are having to relook at how they operate, PR and communications among them. The future of in-person events is still uncertain, but many PR and communications pros are shifting gears and reallocating their event budgets by hosting virtual events. Here are four PR trends to consider for 2021: 1. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Critical Mention

OCTOBER 22, 2020

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Communications Conversations

JULY 10, 2018

It’s just a list developed by me and my opinions on people based on my 20+ years experience in this market. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media 24

Social Media Media SMB Tourism 24

Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Course Training Social Media 150

Cision

AUGUST 7, 2015

This is a guest post by Nova Halliwell, a communications professional living in New York City. First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. After graduation, I accepted an entry-level communications role at a large corporation in Philadelphia.

Tourism 120

Tourism Television Print Pitching 120

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Measurement 105

Measurement Blogging Tourism Twitter 105

Newsfile

SEPTEMBER 28, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte.

How To 95

How To Tourism Fashion Travel 95

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. What do you think is going on here? A news release is third.

Google 110

Google SEO Engineering Measurement 110

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. Budget cuts have also been a challenge.

Travel 120

Travel Agriculture Tourism Internal 120

5W PR

JUNE 17, 2024

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement 87

Measurement Tourism Blogging Resources 87

Polaris

APRIL 21, 2015

Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. He created a SlideShare deck to land a job as the head of social media for Tourism Australia.

Tourism 100

Tourism eBook Publicity Writing 100

Maxim Behar

FEBRUARY 21, 2022

The communications expert Maxim Behar proposed in an official letter to the Bulgarian Prime Minister Kiril Petkov the Government of the Republic of Bulgaria to buy all the rights to the slogan "Bulgaria - Dream Area" , which he created and registered years ago, for 1 euro. This is just a suggestion.

Government 52

Government Tourism International Internal 52

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52

Tourism Hotels Brand Branding 52

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Communications Conversations

FEBRUARY 3, 2016

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities. Minneapolis-St. work downtown St.

Tourism 60

Tourism Travel Instagram Pitching 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 104

Google Nonprofit Engineering SEO 104