ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

OCTOBER 15, 2024

On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” It’s true for everything we do,” said Benitez. he continued.

Storytelling 141

Storytelling Local Transportation Television 141

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. We also make sure we include journalists who have public profiles, are open to communications and willing to receive stories and press releases.

Pitching 370

Pitching Data Privacy Writing 370

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 114

Media Relations Media Storytelling Report 114

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Expert producers.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. Be sure to stay engaged and foster open communication for the best results. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Pitching 188

Pitching Storytelling Media Writing 188

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 108

Storytelling Communications Case Study Publicity 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. But the last thing any brand wants to do is beat media over the head with non-news.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 95

Survey Media Relations Corporate Communications 95

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 101

Storytelling Communications Case Study Publicity 101

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. While we cannot deny the power of a top-tier national media coverage, vertical media has proven very meaningful.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A solid public relations strategy can bring all functions together with a single vision in accordance with the mission of the company.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Pitching 166

Pitching Storytelling Media Writing 166

PRSay

MAY 4, 2022

How communicators can assist deaf talent. The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. Through films like “CODA,” Whetter said, “we can allow our culture and our language to finally be heard.”.

Film 157

Film Communications Media Interviews 157

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How To 196

How To Storytelling Communications Publicity 196

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. The post 3 Emerging Social Media Platforms B2B PR Pros Should Know appeared first on Crenshaw Communications. A boring or dormant account can signal that the brand isn’t ready to engage.

B2B 405

B2B Social Media Media Twitter 405

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

MAY 18, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Try to find a curriculum for mass communications or PR that offers a class on interviewing. I’ve said this before and continue to believe it. It starts in college.

Interviews 171

Interviews Storytelling Journalism Communications 171

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97

Reputation Us

SEPTEMBER 24, 2014

Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing'

Storytelling 133

Storytelling Media Relations Writing Tools 133

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Trade Shows 167

Trade Shows B2B Storytelling Marketing 167

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Uses social and content to amplify media placements. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications.

Creativity 0

Creativity Community Storytelling Agency 0

Ishmael's Corner

FEBRUARY 25, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post A Tech Service to Help You Find Your Golden Coverage Hit appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. We hear.more.

Storytelling 163

Storytelling Communications Publicity Training 163

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Thus, developing a communications plan means focusing the story in question on a particular message, which is most going to connect with the target audience.

Communications 113

Communications How To Storytelling Product Launch 113

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More digital communications; not in person anymore.”.

Survey 128

Survey Communications Measurement International 128