PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Retail Groups Media Training 243

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency International Internal Pitching 192

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. communicate that you’re not sure of yourself, and that you don’t expect your contacts to pay attention based on the value of what you’re about to give them. So they usually don’t.

Pitching 139

Pitching Travel Airlines Writing 139

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. It will seize reactive media pitching opportunities that pop up with breaking news. PR firms also don’t quit when the article goes live; good PR pros amplify and leverage any earned media wins to maximize impact.

System 220

System Agency Media Training Reputation 220

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases. Be a good communicator.

Training 159

Training Writing Pitching Video 159

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

How To 221

How To Media Training Financial Storytelling 221

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations.

Interviews 208

Interviews Media Construction B2B 208

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Share some positivity.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Ishmael's Corner

OCTOBER 19, 2014

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. If you think the media training helped Brad, think again.”. Let’s try pitching the bloggers in this vertical.”. Uncategorized client communications managing clients PR agency client relations'

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. The post PR Takeaways From The Eclipse appeared first on Crenshaw Communications.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 174

Report Local Media Pitching 174

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. With this in mind, I warned the audience that I was going to say things that some of these journalists might disagree with, even though my job is to help communicators build better relationships with them. How is this possible?

Media Relations 94

Media Relations Pitching Media Conference 94

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor.

Media Relations 158

Media Relations Journalism Media Survey 158

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. pre-pitching. The announcement release was under embargo , so we did some pre-pitching and already scored a ton of interest. thought leadership. key messages. background. briefing doc. attribution.

Publicity 120

Publicity Media Training Interviews B2B 120

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

APRIL 11, 2017

When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes.

Interviews 160

Interviews Media Local Privacy 160

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Before your pitch, be sure to have a visual plan in mind — it could be the difference between a journalist passing on a story or featuring it.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. hirings, product news, or case studies) that can be used to create news.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. hirings, product news, or case studies) that can be used to create news.

How To 156

How To Meeting Case Study Survey 156

PRSay

SEPTEMBER 28, 2018

Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Then, follow these steps: Ask for a phone chat.

Media 152

Media Pitching Media Relations Writing 152

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Conduct media training early. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Strategy Film Advertising 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out.

Company 136

Company Interviews Reputation Privacy 136