Prowly

MARCH 12, 2025

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. .

B2B 319

B2B Company SMB Automotive 319

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. for example, or simply not respond.

Local 292

Local How To Newspapers Pitching 292

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

APRIL 23, 2019

When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive. Whether it is a newspaper, magazine, television channel, online publication, etc., I took notes as I read the book and made a list of the advice for working with reporters.

Infographics 299

Infographics Journalism Television Education 299

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. He has a Bachelor of Applied Science (Communications) and a B.A.

Twitter 293

Twitter Community Ethics Radio 293

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Research, when well packaged and communicated, can be just the thing for a slow period. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

MARCH 18, 2022

For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . PR Tips appeared first on Crenshaw Communications. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. It all hinges on the nature of your news and the desired audience for the story.

Media 296

Media Local Product Launch Newspapers 296

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 141

Tools Communications Storytelling Newspapers 141

Cision

APRIL 25, 2017

“It certainly reinforces the need to communicate with transparent language because everyone’s antenna is up, looking for misinformation.”. As the AP’s first Washington correspondent, Lawrence Gobright, once said, “My business is to communicate facts. In this case, Carvin uses “everyone” to mean both journalists and the public.

Facebook 303

Facebook Newspapers Local Crisis 303

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 28, 2025

LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. It took a good 10 years before mainstream PR and communications pros warmed up to search. Then Google came along, and the seat of influence shifted. And for a time, Google was considered the new front page.

SEO 110

SEO Publicity Engineering Google 110

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. The post Writing For Journalism And Writing For PR: How They Differ appeared first on Crenshaw Communications. A little perspective goes a long way.

Writing 294

Writing Journalism Pitching Report 294

Cision

JUNE 13, 2016

Cision’s Heidi Sullivan discussed the importance of integrating your communication efforts. Getting your brand’s name in a newspaper doesn’t cut it anymore. With the right measurement tool , you can report on the success of your communication and pinpoint what’s working and what’s not. Influencer marketing.

Communications 120

Communications Measurement Newspapers Software 120

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

Deirdre Breakenridge

OCTOBER 3, 2016

As communication professionals, we need to see the Cult of Easy for what it is. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Sifting through the noise, managing complex communication environments and platforms are hard work. Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 199

Media Newspapers Google Energy 199

Buchanan PR

FEBRUARY 24, 2025

Here’s a look at a few African American media outlets that businesses should consider including in their communications strategy. The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States.

Newspapers 71

Newspapers Media Fashion Education 71

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. appeared first on Crenshaw Communications.

SEO 279

SEO Print Financial Product Launch 279

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention? If not, it probably needs some work. Apply Alliteration.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Communicate clearly.

Media Relations 197

Media Relations Trends Media Newspapers 197

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

Technology 266

Technology Television Web Social Media 266

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. “The

Local 140

Local Newspapers Journalism Radio 140

PRSay

SEPTEMBER 10, 2024

Unfortunately, that gets in the way of your communications: Journalists’ No. Reader-centric communications increase conversions by up to 47% ( HubSpot ). Despite these findings, communicators keep perpetuating the inverted pyramid because it’s the way we’ve always done it (for more than 160 years, by the way!)

Writing 162

Writing Newspapers Web LinkedIn 162

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. The post KFC Crisis Response Is A PR Win appeared first on Crenshaw Communications. It also put up a webpage so that UK customers could access updates about stores in their areas. Well done, KFC.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Communications Conversations

JANUARY 8, 2021

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. According to Pew , U.S. And, if you’ve read the St.

Newspapers 179

Newspapers Local Consumer YouTube 179

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Deirdre Breakenridge

OCTOBER 16, 2014

My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication.

Big Data 250

Big Data Data Education International 250

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship.

Print 245

Print Pitching Television Newspapers 245

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. Most PR professionals seem to agree that media relations just gets harder every year. In 2019, that number jumped 17 points to 68%.

Twitter 206

Twitter Media Relations Media Survey 206

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

MAY 12, 2021

You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The biggest risk communicators run is that we never get heard at all.

Creativity 187

Creativity Writing Storytelling Study 187