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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

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Behind the Headlines With Fred Lake

Cision

I then became an editor of the school newspaper, and later, a reporter in college. Turned out, I also loved communications strategy. And now, digital and social media are major game changers, making being a PR professional even more exciting. My first job was a news editor, where I decided to write health features.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

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Medical Marijuana: What Pharma Companies Need to Know

Cision

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. The Current State.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

Maxim Behar discusses with Krum Savov the changes in communications and business, caused by COVID-19. Behar shares his opinion on current issues such as non-transparent and one-way communication of the people in power, and the need of growing our business despite the crisis in order to save soiety's culture and development. 17.11.2020.