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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

Technology is evolving at an increasingly rapid pace. Be transparent and communicate the correct information with your audience. Declining Public Trust of News There has been a significant decline in the public’s trust of traditional forms of news media, whether cable television, newspapers, or online news organizations.

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6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

In this next blog post in the series, Alessandra Malvermi of Sound Public Relations in Milan, Italy, describes the business and communications environment in Italy and offers advice to businesses navigating his home market. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. Brands that create Instagrammable experiences like Refinery 29’s “29 Rooms” which offers 29 installations in one interactive house of style, culture, and technology, will engage Gen Z and lend themselves well to social media content that is highly sharable.