Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff.

Report 152

Report Writing Engineering Study 152

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Now it says you can do the same for influencers.

Software 158

Software Pitching SEO Tools 158

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?” For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Pitching 192

Pitching Storytelling Media Writing 192

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176

Software Measurement B2B Training 176

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. All good marketing, public relations and communications efforts start with audience identification.

Media 127

Media Pitching Media Relations Strategy 127

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Business case writing best practices. The purpose of the business case is communication. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. What to include in a business case.

How To 396

How To Measurement Writing Data 396

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

Pitching 180

Pitching B2B Interviews Employee 180

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Figuring out which is which – is the challenge.

Study 179

Study Communications Survey Pitching 179

Onclusive

JUNE 9, 2021

Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. It’s also useful to find out which reporters write for your competitors but not for your brand. . Distribute strategically and proactively.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The best media strategy for promoting a case study is to condense the story to a few pithy lines to pitch it for placement in a trade publication or other vertical media outlet.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

Deirdre Breakenridge

SEPTEMBER 26, 2014

Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. However, whether it’s PR and communications or another industry, rejection comes with the territory.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier.

Social Media 167

Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . Without it, there’s nothing to track or pitch. What about automated customer communications management for highly regulated industries? Knowing how to create, interpret, and communicate research findings is an essential PR skill.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JULY 19, 2022

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. Reporters aren’t looking for you to write the story for them, but rather for help enhancing it.

Pitching 304

Pitching Report Data Tools 304

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

SEPTEMBER 25, 2019

Communicators often lament being pulled in so many directions, frantically putting out one fire after another, no time to think and be purposeful and make a real difference. I sit down with a notebook and a pen and I write down what’s in my head. Get more media pitching knowledge from Michael Smart here.

Exercises 156

Exercises Writing Journalism Advertising 156

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. With this in mind, I’m likely not going to write a puff piece about Kayak. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

JULY 6, 2017

It’s what we all did at the beginning of our PR careers: used press release templates to outline skeletal information, borrowed someone else’s media list, pitched, and crossed our fingers, and reported number of hits because we assumed it’s what our bosses and clients wanted to hear. At this surface level, brand voice suffers.

Brand 364

Brand Branding Pitching Journalism 364

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120