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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. Emergency management: profession vs. field. How do you feel about this matter, what is your stance? References.

Education 270
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid.

Tools 203
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12 ways to produce a killer press release

Presspage

“Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it.

Wikipedia 103
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. Emergency management: profession vs. field. How do you feel about this matter, what is your stance? References.

Education 100
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Sound the Bell on Pavlovian Marketing

Bad Pitch Blog

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Print 42
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The Media Kit: What To Include

Doctor Spin

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. In Wikipedia. In Wikipedia. 2 Press kit. 3 Press kit.

Media 52
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The PR Industry Needs More Than Just Better PR

Doctor Spin

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications?