Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. The post Top Tips For Approaching Cybersecurity Media appeared first on Crenshaw Communications.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

SEPTEMBER 12, 2024

The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.

Privacy 96

Privacy Corporate Data Communications 96

Agility PR Solutions

NOVEMBER 7, 2023

In today’s fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception.

Healthcare 101

Healthcare Privacy Crisis Communications Crisis 101

Agility PR Solutions

APRIL 10, 2024

As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023.

Privacy 101

Privacy Consumer Technology Data 101

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. 25 Ad Tech Journalists To Follow On Twitter. Need moral support?

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. The post 5 PR Tips To Promote Expertise On LinkedIn appeared first on Crenshaw Communications. Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The best privacy crisis is the one that doesn’t happen, of course. Convey a “commonsense” digital communications policy to employees.

Privacy 120

Privacy Crisis Policies How To 120

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 22, 2025

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Guidelines Marketing 117

Melissa Agnes

SEPTEMBER 25, 2018

I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” The answer explores: Your resumé: strategic ways to make yourself stand out.

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

Landis PR

APRIL 1, 2025

This focus on security is particularly relevant for industries like healthcare, where trust and patient privacy are top priorities. The post The Future of AI and Communications: 3 Takeaways from NVIDIA GTC appeared first on Landis PR. End Note: AI is something to embrace AI isn’t a distant futureit’s our present reality.

Healthcare 59

Healthcare Communications Technology Privacy 59

Agility PR Solutions

AUGUST 4, 2024

But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable.

Privacy 101

Privacy Data Consumer Brand 101

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The post AdTech Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive maintains PR Attribution , a proprietary solution which we invented nearly a decade ago.

Media 273

Media Privacy Data Analytics 273

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. The post Apple’s PR Showdown appeared first on Crenshaw Communications. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

APRIL 13, 2018

After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. The Facebook communications and policy teams clearly left nothing to chance. It also raised an interesting question about his right to – well, privacy.)

Privacy 159

Privacy Facebook Construction Policies 159

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

5W PR

APRIL 3, 2025

Their transparent communication and decisive action helped restore public trust. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. They immediately recalled 31 million bottles nationwide, prioritizing public safety over short-term profits.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. Use that to your favor. “Be first.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

Deirdre Breakenridge

JANUARY 10, 2022

The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263