Ronn Torossian

DECEMBER 10, 2024

From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.

Public Affairs 100

Public Affairs Healthcare Publicity Communications 100

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues. That is as far from public relations as you can get. Life isnt that simple, and neither is our work. Again, this is not my role nor my purpose.

Ethics 146

Ethics Publicity Crisis Film 146

Remote PR Jobs

MARCH 26, 2025

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Joining The Communications Network Slack Channel and the Mixing Board can also be beneficial. For more resources check out this article.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Business Wire

JANUARY 22, 2025

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement.

Blogging 269

Blogging Communications Examples Strategy 269

Agility PR Solutions

MARCH 18, 2025

In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. In recent […] The post Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency first appeared on Agility PR Solutions.

Case Study 105

Case Study Crisis Communications Crisis Study 105

Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Media Relations 342

Media Relations Trends Media Analytics 342

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Media relations remains a powerful tool for driving business success and shaping public perception.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? I submitted a query through Peter Shankmans new Source of Sources service and asked that very question. Can you articulate that story?

Pitching 131

Pitching Communications SEO Google 131

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Agility PR Solutions

APRIL 2, 2025

In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public.

Healthcare 100

Healthcare Publicity Reputation Strategy 100

Agility PR Solutions

DECEMBER 1, 2024

Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

Ronn Torossian

FEBRUARY 8, 2025

Learn how public relations evolved from traditional spin tactics to modern strategic communication, with focus on authentic storytelling and digital engagement The post The Evolution of Public Relations: From Spin to Strategic Communication appeared first on.

Publicity 195

Publicity Communications Storytelling 195

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. Companies must not only comply with regulations but also communicate their commitment to safety and transparency effectively. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Safety and Cleanliness Communication Modern PR strategies must address heightened guest concerns about safety and cleanliness.

Trends 78

Trends Strategy Publicity System 78

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

Prowly

APRIL 11, 2025

In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny. It combines elements of branding, public relations, and digital marketing to ensure that when people think of your business, they associate it with quality, reliability, and positive experiences.

Reputation 104

Reputation Publicity How To Marketing 104

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

JANUARY 3, 2025

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. However, only 33% of communication leaders feel confident in their ability to tell a compelling brand story.

Trends 97

Trends Branding Brand Publicity 97

Agility PR Solutions

JANUARY 8, 2025

Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. This underlines why public relations are essential for brand management and customer satisfaction.

Automotive 100

Automotive Industry Communications Technology 100

Agility PR Solutions

APRIL 15, 2025

Public relations is no different. When you invest in a PR campaign, monitoring the results […] The post The hidden ROI of PR: How strategic communications drive business growth first appeared on Agility PR Solutions.

Communications 94

Communications Branding Brand Publicity 94

Business Wire

FEBRUARY 27, 2025

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small business, launching a startup, managing a large corporation, or leading a non-profit, understanding the nuances of communication is crucial.

Strategy 265

Strategy Communications Small Business Corporate 265

Agility PR Solutions

JANUARY 9, 2025

The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press releases.

Social Media 110

Social Media Strategy Publicity Media 110

HMA Public Relations

NOVEMBER 21, 2024

In a time of polarization, effective communication matters more than ever. Check it out!

Publicity 98

Publicity Communications 98

Agility PR Solutions

FEBRUARY 12, 2025

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.

B2B 100

B2B Social Media Communications Instagram 100

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Remote PR Jobs

JANUARY 14, 2025

As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also able to adapt to your teams work style.

How To 161

How To Training Crisis Communications Leadership 161

Agility PR Solutions

MARCH 16, 2025

Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance.

Healthcare 110

Healthcare Policies Publicity Ethics 110