Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

Storytelling 39

Storytelling Marketing Education Consumer 39

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. That doesn’t mean public relations can’t build brand awareness; it can. Inspiring through storytelling.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. And, share externally on all social media platforms and other communications channels.

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. Recent polls, including the latest Edelman Trust Barometer , show that public trust continues to decline.

Storytelling 158

Storytelling Crisis Brand Branding 158

Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

Storytelling 294

Storytelling Blogging Media Report 294

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203

Publicity Marketing Advertising Advertising 203

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. What a weird year.

Storytelling 143

Storytelling Exercises Communications Publicity 143

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

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Communications Creativity Writing Product Launch 245

PRSay

SEPTEMBER 11, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. Photo from Aug.

Storytelling 157

Storytelling Writing Community Social Media 157

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

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Communications Sports Journalism Fashion 193

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 15, 2024

I realized how incredibly important it was to inform the public,” he said. On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” he continued.

Storytelling 141

Storytelling Local Transportation Television 141

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Katie Watson.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Trade allow more in-depth storytelling. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. David Ogilvy penned his infamous advice on writing on Sept.

Writing 218

Writing Storytelling Employee Communications 218

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 166

Publicity Storytelling Instagram Pitching 166

Ishmael's Corner

MAY 26, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Your Guide to the (Possibly) Perfect Virtual Awards Ceremony appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 215

Storytelling Meeting Groups Communications 215

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Media must be visually appealing on mobile, and that stands whether a PR team is strategizing for TikTok or Instagram, or for trade publications. As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard.

Trends 320

Trends Mobile Twitter Consumer 320

Agility PR Solutions

MAY 13, 2021

To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. The post 6 strong ways to strengthen your public relations skills appeared first on Agility PR Solutions.

Publicity 144

Publicity Storytelling Writing Creativity 144

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How To 196

How To Storytelling Communications Publicity 196

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. But, they’re not unique.

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How To Transportation Software Employee 310