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That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. Exhausting. Career-making or breaking.
With the 2021 and 2022 versions of the show being impacted, like most other events by the global pandemic, you have to go back to CES 2020 to look at the potential impact for exhibitors and communications professionals. CES offers a ‘show-within-a-show’ for automotive and vehicle technology. Looking at the numbers.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel.
It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming tradeshow or conference. Radioshows. Developing your content marketing strategy can help you boost brand visibility.
A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.
The partnership continued to grow with vet tradeshow opportunities, offering another platform for Zesty Paws to speak directly to a Vet audience and grow their awareness.
The partnership continued to grow with vet tradeshow opportunities, offering another platform for Zesty Paws to speak directly to a Vet audience and grow their awareness.
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