Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Targeting the Right Channels Different communication channels reach different audiences effectively. Supporting Teachers and Schools Educational support can extend beyond direct partnerships.

Strategy 78

Strategy Education Video Storytelling 78

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing International 256

5W PR

DECEMBER 23, 2024

Showcase how sustainable tourism initiatives benefit local communities and the environment. Transparency and Honesty Clearly communicate the sustainability commitments and certifications. Showcase specific actions taken to reduce carbon emissions, conserve resources, and support local communities.

Travel 78

Travel Tourism Marketing Local 78

Mora Communications

AUGUST 11, 2014

Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles'

Film 76

Film Social Media Media 76

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. This four-day event features a variety of speakers who cover a range of communication topics.

Education 232

Education Conference Meeting Social Media 232

5W PR

NOVEMBER 12, 2024

A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates.  Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019.

Social Media 107

Social Media Trends Case Study Media 107

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Enjoy and have an awesome weekend!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation.

Measurement 98

Measurement Social Media Media International 98

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. The theme for this year’s conference focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions, and audience. Dates: June 3-6, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. These Smart Social Media Tactics Will Help You Prevent A Crisis. Facebook Changes That May Impact Your Crisis Communication Reach.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

PR Job Coach

MAY 28, 2014

Watch how you communicate : How you say something is just as important as what you say. And be careful when using written communication – nonverbal communication (a smile, wink or chuckle), isn’t easily transferrable into the written word, so you want to be sure they don’t misinterpret your words.

How To 219

How To Groups Engineering Twitter 219

Melissa Agnes

JULY 9, 2014

These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. The appropriate ways to communicate, in what tone and in what instances. When to jump in and communicate, and when to let the situation unfold on its own.

Customer Service 192

Customer Service Training Crisis Education 192

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Communicate through multiple persons and a complicated chain of command.

Ethics 177

Ethics Social Media Leadership Communications 177

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us!

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Melissa Agnes

MAY 30, 2014

Twitter is far too valuable a communications channel for organizations (with common sense) to leave it. Social media is a powerful communications tool that presents many wonderful opportunities. Workshop: Effective Issues Management in this Digital Age.

Case Study 232

Case Study Crisis Twitter Viral 232

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring. At Landis Communications Inc. , Lets partner to elevate your visibility and drive meaningful engagement.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Are vanity PR metrics applicable in communications campaigns?

Media 199

Media Newspapers Google Energy 199

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

PRSay

FEBRUARY 15, 2019

Instead, they read like social media posts, mirroring the way regular people would actually talk to each other. Also, sentence fragments mean crisp communication. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Neither are they sloppy.

Pitching 149

Pitching Media Relations Examples Course 149

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know!

Conference 98

Conference Measurement Social Media Government 98

Stephen Waddington

FEBRUARY 14, 2019

Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person.

Communications 95

Communications Community Blogging Agency 95

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Omni-directional communications.

International 147

International Internal Employee Mobile 147

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more.

Strategy 133

Strategy Leadership Groups Employee 133

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251

Marketing Resources Content Marketing Leadership 251