Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Creating Characters That Connect Strong emotional storytelling needs characters audiences can relate to and root for. Consistency matters.

Storytelling 78

Storytelling Brand Branding Sports 78

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Brand Branding Transportation 78

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

Communications 78

Communications Nonprofit Storytelling Education 78

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. It means connecting with them on a deeper level through storytelling that drives brand values and connects emotionally with audiences.

Storytelling 156

Storytelling Crisis Brand Branding 156

5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

Strategy 78

Strategy Communications Crisis Management Media 78

Ronn Torossian

FEBRUARY 8, 2025

Learn how public relations evolved from traditional spin tactics to modern strategic communication, with focus on authentic storytelling and digital engagement The post The Evolution of Public Relations: From Spin to Strategic Communication appeared first on.

Publicity 195

Publicity Communications Storytelling 195

Business Wire

JULY 30, 2020

The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach?

Storytelling 298

Storytelling Blogging Media Report 298

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

PRSay

SEPTEMBER 11, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. Photo from Aug.

Storytelling 156

Storytelling Writing Community Social Media 156

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

Storytelling 174

Storytelling Corporate Communications How To 174

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].

Storytelling 645

Storytelling Trends Corporate Facebook 645

5W PR

NOVEMBER 7, 2024

Storytelling around these medications, however, requires a careful balance of information that highlights efficacy, promotes realistic expectations, and respects medical guidance, especially as side effects and criticism are frequently highlighted in the media.

Communications 78

Communications Education Storytelling Consumer 78

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

NewsWhip

NOVEMBER 20, 2024

Start with your employees, communicate with them, be clear about your values, and go from there.” At the same time, half of Congress might disagree with your policy, investors care from an ESG rating perspective, and the media isn’t paying attention until it becomes a crisis. So what do you do?

Data 78

Data Storytelling Policies Employee 78

PRSay

FEBRUARY 25, 2025

For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. Neptune, senior vice president and chief communications officer at medical technology company Medtronic, said that, Adapting to an organization is wholly acceptable. Its how I got to where I am.

Communications 95

Communications Course Storytelling Journalism 95

PRSay

FEBRUARY 6, 2025

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. Communicators have been following that advice since the book was published in 1976. William Zinsser was wrong. After that, comes the hard part: cutting it to three. And that will help you write better, easier and faster.

Writing 164

Writing Storytelling Groups Training 164

Steve Barrett on PR

FEBRUARY 26, 2021

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Communications 193

Communications Storytelling Marketing Brand 193

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

Advertising 157

Advertising Advertising Privacy Ethics 157

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

MAY 4, 2020

There is simply no better instrument during a widespread crisis than communications. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need more right now.

Crisis 464

Crisis Publicity Exercises Financial 464

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Brand Branding Crisis Management 109

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 150

Employee Communications Storytelling Corporate 150

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MAY 25, 2017

The formula she says communicators should focus on is Authentic, Inspirational and Relatable or A.I.R. Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. This shift reflects the changing media landscape, where traditional PR tactics must adapt to digital-first communication channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. David Ogilvy penned his infamous advice on writing on Sept.

Writing 218

Writing Storytelling Employee Communications 218

Ishmael's Corner

MARCH 17, 2025

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Expanding to Asia and later.more The post Tying the CCGroup Acquisition to Our Aspirations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Enterprise 84

Enterprise Storytelling Agency Communications 84

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Identifying the target demographic allows for tailored communications that address specific needs and concerns. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Brand 78

Brand Branding Storytelling Exercises 78