Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

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Storytelling Marketing Education Consumer 39

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. It means connecting with them on a deeper level through storytelling that drives brand values and connects emotionally with audiences.

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Storytelling Crisis Branding Brand 158

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

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Trends Communications Storytelling Analytics 130

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

Business Wire

JULY 30, 2020

The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach?

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Storytelling Blogging Media Report 294

PRSay

SEPTEMBER 11, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. Photo from Aug.

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Storytelling Writing Community Social Media 157

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

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Storytelling Corporate Communications How To 174

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].

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Storytelling Trends Corporate Facebook 645

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

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Communications Creativity Writing Product Launch 245

PRSay

OCTOBER 15, 2024

On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” It’s true for everything we do,” said Benitez. he continued.

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Storytelling Local Transportation Television 141

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

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Pitching Media Storytelling Measurement 370

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

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Communications Sports Journalism Fashion 193

Steve Barrett on PR

FEBRUARY 26, 2021

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Communications 193

Communications Storytelling Marketing Branding 193

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MAY 4, 2020

There is simply no better instrument during a widespread crisis than communications. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need more right now.

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Crisis Publicity Exercises Financial 464

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

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Employee Communications Storytelling Corporate 151

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

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Storytelling SEO Community Insurance 329

Cision

MAY 25, 2017

The formula she says communicators should focus on is Authentic, Inspirational and Relatable or A.I.R. Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix.

Advertising 272

Advertising Advertising Storytelling Media 272

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

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Data Communications Reputation Data-Driven PR 195

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. David Ogilvy penned his infamous advice on writing on Sept.

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Writing Storytelling Employee Communications 218

Ishmael's Corner

MAY 26, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Your Guide to the (Possibly) Perfect Virtual Awards Ceremony appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Meeting Groups Communications 215

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

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Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Katie Watson.

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Data-Driven PR Measurement System Data 362

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Understanding engagement metrics helps PR and communications professionals recognize the impact of their media placements and campaigns. appeared first on Crenshaw Communications.

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Mobile Advertising Advertising Trends 334

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

Communications 79

Communications Nonprofit Storytelling Education 79

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Agility PR Solutions

OCTOBER 30, 2023

Younger millennials and Gen Z-ers communicate through memes like they’re modern-day cave paintings or smoke signals. In addition, you must also compete with this current generation’s […] The post Data-driven storytelling: PR’s next big adventure—here’s how it works appeared first on Agility PR Solutions.

Storytelling 117

Storytelling Data Trends Communications 117

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. But, they’re not unique. So is adversity.

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How To Transportation Software Employee 310

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You know, we have other interests.

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How To Storytelling Communications Publicity 196

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Many (most?)

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Strategy Storytelling Examples Communications 178

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade allow more in-depth storytelling. The post In Praise of Trade PR For B2B Companies appeared first on Crenshaw Communications. Trade stories are foundational.

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B2B Company SMB Automotive 319

Remote PR Jobs

JULY 11, 2024

This will ensure that all external communication aligns with the chosen brand voice. Train Your Team : Now that you have your trusty style guide in hand, ensure that everyone involved in brand communication not only grasps the material but can autonomously and steadily implement the brand voice. Consistency is key!

Branding 245

Branding Brand Storytelling Airlines 245

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. P.S.- Are you following the Crenshaw Communications Instagram account? The post How Instagram Can Work For B2B PR appeared first on Crenshaw Communications. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

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Instagram B2B B2C Case Study 333