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The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted.
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Showcase how sustainable tourism initiatives benefit local communities and the environment.
Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. How do travel and tourism relate to the Ohio Restaurant Association and your role there? How does travel and tourism helps support Association members? Who doesn’t love going out to eat?
Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.
Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.
Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, are extraordinary leisure activities worth their costs? Of course, before people participate in dangerous activities, organizations must clearly communicate the risks.
For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.
This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Focus on Client Communication. In Q4, start to consider how your communication with your clients will change or stay the same moving forward.
So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!
Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. He shares his thoughts on crisis communication and the keys to recovery. Want more crisis communication tips? Tourism wasn’t actually down.
There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.
How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. What was their expectation? a story that was small and would blow over.)?
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? appeared first on HMA Public Relations.
18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Her tip to making most out of your 111 words: Embrace your BLOT, even in other written communications. During a Jan.
Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.
The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. What changes have you seen in the PR travel & tourism industry, and its measurement?
Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. How is this affecting businesses and what’s the economic impact on the state’s tourism?
Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers.
Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. That influx feeds local tourism in San Francisco, Carmel and the Wine Country. The results will be compounded.
With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.
is Communications Coordinator at the Parkinson’s Disease Foundation where she promotes PDF’s work to help end Parkinson’s. She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Margaret DeJesus : Margaret DeJesus, M.S.,
Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?
Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1. Want real-time crisis communication tactics?
In this next blog post in the series, Andy See Teong Leng of Perspective Strategies in Kuala Lumpur, Malaysia, describes the business and communications environment in Malaysia and offers advice to businesses navigating his home market. Leverage online platforms for marketing and communication efforts.
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO.
With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Ready to prepare an active strategy? Images via Pixabay: 1 , 2.
The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. And if you make it more about community, you’ll start to balance your business objectives along the way. Content is the core layer of communication. “When it comes to social PR, we need to find that 1 percent and engage with them.
Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism.
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a perfect example of that, and new research proves it.
Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.
We love the story for the act of human kindness but also have to marvel at the great tourism/marketing effort Nova Scotia mounts each year with pre-publicity and the delivery itself. The post PR’s Feel-Good Stories Of The Season appeared first on Crenshaw Communications. ” And who could argue with that?
In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. I am most excited to jump in and help run our leisure tourism campaigns. Why is integrated communication so important for brands today? Is there a downside?
“Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’” [link]. . “Back In Camp” Brick by Brick: Gopher Football 2014 (Episode 1)” [link]. Gopher Athletics website. “Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing” [link].
Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What are your secrets to success?
Many business units are having to relook at how they operate, PR and communications among them. The future of in-person events is still uncertain, but many PR and communications pros are shifting gears and reallocating their event budgets by hosting virtual events. Here are four PR trends to consider for 2021: 1. SCHEDULE A DEMO.
This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Don’t let anyone fool you–teaching a class is a lot of work! hotel stays) in the city. 11: 44 a.m.:
Helping relaunch southaustralia.com back in the heady days of gigantic website projects – big budgets, interstate agencies, teams travelling around SA to become immersed in our tourism gems before writing about them. It’s not ‘evil’ to craft a PR strategy to support your goals.
This is a question for our next guests - the PR expert Maxim Behar and Rumen Draganov - Director of the Institute for Analyzes and Evaluations in Tourism. The Minister of Tourism himself writes that he will send a Bulgarian who will personally deliver the invitation to Elon Musk. Bulgaria does not have a good tourism logo.
Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. In this next blog post in the series, Sunil Puri of Mileage Communications describes the business and communications environment in India and offers advice on navigating his home market.
In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.
However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries. From a communications perspective, Blue Sky’s creation is noteworthy in that reflects a PR strategy based on owned media — and not earned.
Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.
This is a guest post by Nova Halliwell, a communications professional living in New York City. First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. After graduation, I accepted an entry-level communications role at a large corporation in Philadelphia.
7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Press releases can effectively communicate the details and benefits of fall tourism events and promotions.
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