This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society. What is Public Policy?
What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. “ visual social media” or “Instagram”). Experience.
I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis , and the conversation lead to a petrifying realization. If you work in the transportation and/or travel industry, this should scare the crap out of you too – otherwise, we’re all screwed.
Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.
The ability to transport users into carefully crafted virtual environments or overlay digital content onto the physical world opens up unprecedented opportunities for brands to communicate their messages. VR and AR flip this dynamic by putting audiences at the center of the narrative.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child. What is my storytelling technique?”
In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? The post How To Spot The Story: A PR Primer appeared first on Crenshaw Communications. So is adversity.
Organizations that communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model will be more successful during this transition. Clearly communicate with employees early and often. Poor communication and inconsistency from leaders can cause change initiatives to fail.
As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. She currently serves as PR/communications consultant for Comcast NBCUniversal.
Making winter sports accessible to everyone takes dedication, planning, and effective communication. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications. Program Accessibility and Logistics Communications should address practical concerns about program access.
” It’s an innovation likely to change transportation forever. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. In 2015 Tesla upgraded the software for its Model S sedans, enabling smart autopilot functions that will maintain distance from other vehicles, change lanes, and park themselves.
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. Entrepreneurial.
you will obviously need to arrange transportation. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. Make every step as painless as possible.
For those of you like me, the recent case of Transport for Greater Manchester v Kier Construction Ltd shows that we are right to worry about these things. Transport for Greater Manchester (TfGM) engaged Kier Construction Ltd to design and build a bus interchange in Bolton under an amended NEC3 ECC form of contract. Clause 13.2
Students of color may not be counseled towards communications careers, and more importantly, when they browse the websites of major agencies, they’re not likely to see many executives who look like them. appeared first on Crenshaw Communications. ” The pipeline starts in college. The post Why Are PR Agencies So White?
Email Marketing Email marketing remains a powerful tool for direct communication with customers. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.
But communications and specifically PR seem to rate a click above email marketing on the creativity scale. What’s revealing about the Big Three is the need to communicate these compelling stories/content through integrated vehicles that transcend conventional earned media. People also categorize the digital shops under creativity.
To communicate well about coronavirus vaccinations, we first have to understand why some people have lower confidence in vaccines, he wrote. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders.
The feeling of losing oneself in a story, of being transported to another world, is a magic beyond compare. As communications professionals though, it’s critical that we make reading a priority. So below, in no particular order, we’ve provided our list of five ‘must-read’ books for everyone in business and communications.
Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif.,
Is it appropriate to communicate with most reporters in Mandarin? Normally, you don’t need to pay them to get coverage; but they may expect compensation for attending a press event / conference via a “travel fee” that covers his/her meals and transportation. Do you need to meet reporters in-person to get coverage?
The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. Communicating these price increases to customers can be a delicate process. Being Mindful of Timing Timing is crucial when communicating price increases.
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.
Anyone who has “public relations” or “communications” in their title will be required to explain what it all means. It’s one of the PR’s strengths and probably the one area where the communications profession is most prepared to step in and pave the way for AI. The future of jobs. The profession has done this before many times.
When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. When I applied for PR jobs, I always ran into barriers like unpaid internships, lack of transportation, not enough experience, not being a culture fit and (eventually) too much job-hopping.
Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.
Marketers stand to gain much by communicating brand transparency. Horizon, an organic dairy company, communicates its manufacturing processes, where it gets its milk, stories about its farmers and its shipment process. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.
Celebrities who decide to seize control of their own narrative by communicating regularly can become prisoners of this practice. It transports them to places beyond their wildest dreams, but it can spit them out suddenly, brutally. We watch that, too.
Passage of the Americans with Disabilities Act of 1990 (ADA) would bring additional benefits to my federal career in communications for the U.S. Department of State, the Veterans Health Administration and the U.S. Department of Veterans Affairs.
percent of travel, transportation, and hospitality executives said their companies were utilizing the IoT within mobile apps, a sign that this technology is likely to grow more pervasive in the future. Our devices are producing, using, and communicating with vast amounts of data, and the IoE is what makes sense of it.
As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money. Insurance industry innovations.
Maybe you would call your mom, listen to music, or tune in to the news as you drank your morning coffee on your drive or public transportation ride to the office. Whitney Wells is an account director at BAM Communications with 10-plus years of experience. Photo credit: charles deluvio.
Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond.
Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way. Omio takes a unique approach to travel, and the platform allows users to find the fastest, cheapest, and best travel options, through a single search.
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?
Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.
In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Why is integrated communication so important for brands today? It’s no secret digital has changed the way we communicate. Is there a downside?
After the scandals came to light, Lansdowne started to crack down on policies, announcing that from now on, two officers will transport female suspects to jail to prevent more problems. Crisis communication expert David Oates said his strategy of transparency is working.
Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Find the full ICON agenda here. We need to have a conversation “to understand what’s happening in the world.”
. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. Coordinator of Public Information, Urban Transportation Center, University of Illinois at Chicago (UIC), Chicago. PR and Communications Consultant, Comcast, Newport Beach, Calif.
We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility.
In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content