Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Twitter 206

Twitter Media Relations Media Survey 206

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .

B2B 405

B2B Social Media Media Twitter 405

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Think Twitter’s a potential dumpster fire for marketers right now? Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.

Twitter 156

Twitter Advertising Advertising Leadership 156

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 203

Communications Nonprofit Creativity Agency 203

Deirdre Breakenridge

NOVEMBER 11, 2014

ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Ronn Torossian

MARCH 18, 2023

Social media platforms Companies looking to promote products during the spring season should consider using social media platforms like Facebook, Twitter, and Instagram. […] The post Communicating Your Brand Amongst Spring Cleaning appeared first on.

Communications 195

Communications Brand Branding Instagram 195

ImPRessions - Crenshaw Communications

JULY 24, 2023

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?

Twitter 156

Twitter Banking Brand Branding 156

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Follow her on Twitter and LinkedIn.

Employee 190

Employee Communications Internal International 190

Ronn Torossian

JUNE 8, 2021

The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. The post Communicating Clearly and Avoiding a PR Crisis appeared first on. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

Crisis 195

Crisis Communications Advertising Advertising 195

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Corporate Crisis 190

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. This year’s theme is “Transforming the Landscape.” 3, Americans will cast their votes for President and for state and local candidates. Check Vote411.org

Communications 202

Communications Nonprofit Employee Local 202

PRSay

NOVEMBER 9, 2022

Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. On the surface, Mastodon looks similar to Twitter. But as the BBC reports , Mastodon works very differently than Twitter does, causing confusion for people signing up for new Mastodon accounts. 28 and Nov. 6, according to analytics firm Sensor Tower.

Communications 165

Communications Twitter Mobile Software 165

Deirdre Breakenridge

OCTOBER 25, 2019

What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica ( @jasmollica ), a professor in the School of Communication at American University in Washington, D.C. In the spirit of reverse mentoring, let’s share advice on how to stand out in PR and communications.

Communications 213

Communications Community Industry Twitter 213

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 186

Communications Video Social Media Facebook 186

ImPRessions - Crenshaw Communications

JULY 30, 2020

When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. . Let me know on Twitter @colleeno_pr. .

Privacy 308

Privacy Conference Advertising Advertising 308

Deirdre Breakenridge

JANUARY 6, 2020

If you want to learn more about Wei, you can follow him on Twitter at @weicai_. We selected two winners. Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

NOVEMBER 23, 2022

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 The company suspended “Twitter Blue” less than 48 hours after introducing it.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. And, in some instances, the answer has been “yes.” That’s it.

Twitter 149

Twitter Company Brand Branding 149

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

JULY 1, 2020

A tactic most PR pros tend to overlook is pitching journalists on Twitter. Journalists mentions on Twitter may be a less crowded place compared to their inbox and may be an efficient way to get their attention. . The post How to Write a Pitch That Will Actually Get Read appeared first on Crenshaw Communications.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Where’s that “replacement Twitter” we asked for, anyway? In the case of X, formerly Twitter, no single social platform has emerged where PR pros can simply port over and replicate their Twitter strategies. The post Changing Content Consumption Trends And What They Mean For PR appeared first on Crenshaw Communications.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start.

Conference 319

Conference Privacy Twitter Leadership 319

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

JULY 10, 2020

Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Check out this list of podcasts for public relations and communications pros. . The post 10 Podcasts PR Pros Should Listen To appeared first on Crenshaw Communications. The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418