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Strategic PR for Defense Technology: Building Trust and Demonstrating Value

5W PR

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Success requires deep knowledge of both the technical landscape and strict regulatory requirements that govern defense communications.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications. Many are previous practitioners, executives, or researchers in their chosen sectors. .

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Here are a handful of trends to be aware of in the coming year.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

Add accessories that have made our lives easier like blue light glasses , wireless headphones or Airpods (mine were the best purchase I made this year), a ring light and a motivational water bottle to make sure you stay hydrated. 6 Ways To Stay Motivated appeared first on Crenshaw Communications. The post Getting Antsy At Home?

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