Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Associate Director, PR and Communications. Speaker Info. Talia James Armand. Kelly Byrd. Director of Customer Success & Insights.

Media 370

Media Measurement Reputation Examples 370

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. I had one workshop participant tell me with a certain amount of glee that actually, this was hammock reading. for the PDF reprint. In a hammock.

Storytelling 128

Storytelling Journalism Corporate Communications 128

Melissa Agnes

SEPTEMBER 30, 2014

Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy. I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. The same thinking needs to be applied to your communications.

Communications 234

Communications Crisis Management Crisis Communications Crisis 234

Stern + Associates

SEPTEMBER 29, 2023

Mapping your audience’s mindset to messaging is a key component of how we approach communications at Stern Strategy Group. We are big believers in the idea that communications strategy is messaging strategy. The post Would a Mindset Mapping Workshop Help Match Your Company Messaging and Perception?

Company 118

Company Exercises Banking Groups 118

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

PRSay

FEBRUARY 6, 2025

Communicators have been following that advice since the book was published in 1976. Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota, Eli Lilly and Salesforce draw readers in and move them to act. After that, comes the hard part: cutting it to three.

Writing 166

Writing Storytelling Groups Training 166

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Melissa Agnes

SEPTEMBER 29, 2014

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. As my 6 hour workshop spanned over 2 days, I was originally asked to make the first day very basic and then to get into the fun stuff (for me at least!) on the second day.

Social Media 214

Social Media Hotels Media Government 214

PRSay

APRIL 2, 2025

In my workshops, communicators virtually always make their messages shorter when they apply the feature structure. Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota, Eli Lilly and Salesforce draw readers in and move them to act. Total word count: 68 words.

Writing 88

Writing Newspapers Examples Training 88

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

5W PR

MARCH 10, 2025

Targeting the Right Channels Different communication channels reach different audiences effectively. PR initiatives might include: Teacher resource libraries Classroom grants Professional development workshops STEM education advocacy Showcasing Success Stories Success stories provide social proof and demonstrate real-world impact.

Strategy 78

Strategy Education Video Storytelling 78

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

PRSay

JANUARY 13, 2025

I started the New Year with a vision board workshop. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Theres something so soothing about cutting and pasting IRL.) Write you , not we. Happy New Year! Heres wishing you a joy-filled and successful 2025.

Writing 157

Writing Policies Storytelling Creativity 157

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Some employers offer professional development opportunities, whether it be workshops and trainings or subsidies for continuing education courses. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Save $100 with coupon code PRSA22. The vacation or the webinar?

Case Study 193

Case Study Writing Training Engineering 193

5W PR

NOVEMBER 12, 2024

A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates.  Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 117

Communications Corporate Government Energy 117

5W PR

DECEMBER 23, 2024

Showcase how sustainable tourism initiatives benefit local communities and the environment. Transparency and Honesty Clearly communicate the sustainability commitments and certifications. Showcase specific actions taken to reduce carbon emissions, conserve resources, and support local communities.

Travel 78

Travel Tourism Marketing Local 78

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

Melissa Agnes

JULY 9, 2014

These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. The appropriate ways to communicate, in what tone and in what instances. When to jump in and communicate, and when to let the situation unfold on its own.

Customer Service 192

Customer Service Training Crisis Education 192

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. The theme for this year’s conference focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions, and audience. Dates: June 3-6, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Melissa Agnes

OCTOBER 13, 2014

The first was the use of hashtags in crisis and emergency management, and the second was whether or not the use of dark websites should be considered a crisis communication best practice. White paper: Dark Websites as a Crisis Communications Strategy. In both of my sessions, there were two main questions that emerged. Dark websites.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 86

Storytelling Communications Agency Publicity 86

PRSay

JULY 17, 2020

1 thing you can do to improve the ROI of your communications. Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. All rights reserved.

How To 192

How To Writing Training Survey 192

Deirdre Breakenridge

MAY 8, 2018

I also learned some of the most effective ways for companies to use social media, including communicating with the public and keeping media profiles up-to-date. Next semester, I plan to become more involved in our on-campus firm, Eagle Communications, to get client experience. Broadening Network. PRSSA is made up of 10,000 students.

Education 232

Education Conference Meeting Social Media 232

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. FEEL First Workshop in New York City. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

PR Job Coach

MAY 28, 2014

Watch how you communicate : How you say something is just as important as what you say. And be careful when using written communication – nonverbal communication (a smile, wink or chuckle), isn’t easily transferrable into the written word, so you want to be sure they don’t misinterpret your words.

How To 219

How To Groups Engineering Twitter 219

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

Writing 199

Writing Case Study Training Storytelling 199

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

Creativity 187

Creativity Writing Storytelling Study 187

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

APRIL 11, 2019

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Heathere Evans, APR is a communications consultant known for her emotional intelligence workshops and coaching programs that help transform cultures, individuals and brands.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. Facebook Changes That May Impact Your Crisis Communication Reach. Welcome to this week’s #CrisisRoundup! Dubai was pretty awesome.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199