Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? Relative to the average quality across the internet, the writing is probably better. Can you articulate that story?

Pitching 131

Pitching Communications SEO Google 131

Business Wire

NOVEMBER 8, 2023

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

Communications 317

Communications Writing Publicity Education 317

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Get FREE writing tips here.

Writing 205

Writing Web Training Content Marketing 205

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 171

Writing Energy Communications Report 171

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

Social Media 269

Social Media Communications Media Storytelling 269

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

SEPTEMBER 10, 2024

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. Unfortunately, that gets in the way of your communications: Journalists’ No.

Writing 161

Writing Newspapers Web LinkedIn 161

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

PRSay

AUGUST 6, 2024

ET for a writing refresher with Ann Wylie. In fact, the average length of a quote in a recent issue of The New York Times , not including attribution, was between 19 and 20 words, according to a Wylie Communications analysis. Write quotes that sound human, not like a computer spit them out. 22 at 1 p.m. I do not want to die.”

Writing 181

Writing Automotive System Leadership 181

PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 194

Writing Training Interviews Google 194

PRSay

JANUARY 4, 2024

If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1. So how can you best bring more human intelligence to your writing?

Writing 193

Writing Chemicals Energy Communications 193

PRSay

NOVEMBER 11, 2024

So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff. Write about the impact, not the event. Making Now.

Report 151

Report Writing Engineering Study 151

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Writing a media pitch should be second-nature to every PR person. The post 3 PR Tips For Writing A Killer Media Pitch appeared first on Crenshaw Communications. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

Communications 214

Communications Creativity Writing Product Launch 214

Business Wire

DECEMBER 7, 2020

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Writing 265

Writing Blogging Consumer Communications 265

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

MARCH 10, 2022

Email has long been a vital tool for corporate communications. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions. However, people get busy and have very little time to check their inboxes. Many […].

Writing 173

Writing Corporate Tools Communications 173

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Corporate Crisis 190

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Sometimes outsiders lump PR, marketing, and communications into the same boat, because they all have similar job functions. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

JANUARY 29, 2025

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Once you’ve determined that issuing a statement is appropriate, thoughtful communication is essential.

Policies 151

Policies Government Community Leadership 151

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176

Software Measurement B2B Training 176

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Business case writing best practices. The purpose of the business case is communication. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success.

How To 396

How To Measurement Writing Data 396

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Taking the time to put thought behind client communications will save time and productivity in the long run. . What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even write emails with more thought. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication.

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

FEBRUARY 28, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Storytelling and Media Relations are Both an Art and a Science. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Getting employees involved in being communicators naturally leads to engagement.” So, talk to people. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

Deirdre Breakenridge

DECEMBER 29, 2021

In the fall semester 2021, I had the honor and pleasure of meeting Professor Jason Mollica’s Strategic Communications class at American University. The goals for the students were to learn about the FEEL model and take the online test to discover their levels of FEEL in their communications and interactions.

eBook 339

eBook Infographics Ethics Study 339

PRSay

MARCH 25, 2025

Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. To write the book and go through all the steps has shown me the complexities of writing. Thats what I wanted to do here.

Pharmaceuticals 87

Pharmaceuticals Writing Storytelling Exercises 87