The Resolution Blog

AUGUST 24, 2022

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k

Report 77

Report Groups Community Interviews 77

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Have they adopted strong diversity or ESG initiatives?

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

SEPTEMBER 10, 2024

Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time.

B2B 179

B2B Software Ethics Leadership 179

Business Wire

OCTOBER 9, 2020

While small-cap companies deal with inherent headwinds of liquidity constraints, lack of sell-side coverage exacerbated by MiFID II, and trading volatility, they are also inherently nimble due to their smaller size.

Blogging 352

Blogging Strategy Resources Crisis 352

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 158

Company Nonprofit Apparel Banking 158

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. And now on with the PR Tech Sum.

Software 176

Software Measurement B2B Training 176

Contently - Strategy

AUGUST 16, 2024

What B2B companies are successfully building their brands using LinkedIn’s organic and paid marketing tools? Microsoft Microsoft has paved the way for many B2B brands to embrace content marketing and company branding on LinkedIn. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community.

LinkedIn 98

LinkedIn Examples Branding Brand 98

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

Onclusive

JUNE 21, 2017

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Insurance 329

Business Wire

APRIL 22, 2020

During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

Crisis 350

Crisis Communications Blogging Community 350

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Mike will lead a community discussion focused on the best practices for online reputation management and the ways that PR pros can mitigate reputation risk. On Thursday, May 24th at 12:00 p.m. About Spin Sucks.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

FEBRUARY 26, 2025

Many supplement companies limit their market reach by overlooking accessibility initiatives that could expand their customer base while building meaningful brand equity. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.

Industry 78

Industry Nonprofit Guidelines Community 78

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

We see it in first-mover companies as well. Build a community. If properly nurtured, it will grow into a group of advocates and eventually, propelled by digital and social platforms, a community. Good leaders will listen to that community. Be generous. An idea at the right time has its own momentum, it’s true.

Leadership 398

Leadership B2B Community Viral 398

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry. It’s imperative for tech companies to focus on crafting compelling narratives that emphasize the impact.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Branding Brand 276

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand.

Engineering 413

Engineering Pinterest Social Media Radio 413

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Talk about raising community spirits! Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Branding Brand Guidelines 282

Remote PR Jobs

MARCH 26, 2025

Unlike in-house PR professionals who have built-in company networks, freelancers should take the initiative to create their own. Surrounding yourself with a community of PR pros, like a public relations consultants association ensures youre always learning, growing, and staying ahead in the industry.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity.

Communications 253

Communications Construction Community Groups 253

Deirdre Breakenridge

OCTOBER 23, 2018

Popular hashtags within the scientific community include #scicomm, #iamscicomm, #livingbreathingscientist, #iamascientist, and #womeninSTEM. DO be an engaged part of the #scicomm community. Social media provides an opportunity to network, engage with other scientists and science lovers, and build a sense of community.

Twitter 347

Twitter Social Media Conference Community 347

ImPRessions - Crenshaw Communications

MARCH 12, 2020

We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure.

Employee 374

Employee Viral Small Business Travel 374

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. LinkedIn is a primary recruitment tool.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

5W PR

FEBRUARY 17, 2025

The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

JANUARY 26, 2025

Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

DECEMBER 5, 2024

Leveraging Social Media Social media platforms offer a powerful way to connect with a target audience and build a dedicated community. Respond to comments, questions, and feedback promptly to demonstrate the company’s commitment to its community.

Video 78

Video Community Social Media Interviews 78

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Branding 284

Branding Brand Small Business Retail 284

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78