The Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

OCTOBER 22, 2014

Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·

Crisis 312

Crisis Twitter Community Conference 312

Onclusive

JUNE 21, 2017

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Insurance 329

Remote PR Jobs

MARCH 26, 2025

Unlike in-house PR professionals who have built-in company networks, freelancers should take the initiative to create their own. Surrounding yourself with a community of PR pros, like a public relations consultants association ensures youre always learning, growing, and staying ahead in the industry.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support. Socially Mobile opens for applications today.

Mobile 143

Mobile Community Education Government 143

Prowly

APRIL 11, 2025

And yet too many companies still focus on reactive strategies instead of thinking about it proactively. It requires regular updates, attention, and must be fully evangelized within the company. Leadership: To speak about the brand with confidence and integrity. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MARCH 12, 2020

We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure.

Employee 374

Employee Viral Small Business Travel 374

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Reputation Us

JANUARY 23, 2025

Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. The post Talkin’ Reputation. appeared first on ReputationUs.

Reputation 78

Reputation Crisis Insurance Insurance 78

Reputation Us

MARCH 17, 2025

Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities. The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased.

Reputation 78

Reputation Technology Government Employee 78

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. LinkedIn is a primary recruitment tool.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 158

Company Nonprofit Apparel Banking 158

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. For most organizations, that means C-level communications is under scrutiny.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. If you’re a company interested in authentically engaging in Pride this year, then read on. Well, COVID-19 of course. The list is long.

Employee 202

Employee Community Leadership Enterprise 202

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry. It’s imperative for tech companies to focus on crafting compelling narratives that emphasize the impact.

Technology 127

Technology Trends Company Storytelling 127

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 26, 2025

Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. The company has survived not just one, but two global crises yet is still growing and prospering. Little did she know that one sales call would lead her to her future husband and growing his limo business. Find us on

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 146

Company Employee International Internal 146

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

5W PR

NOVEMBER 18, 2024

Personalized Communication Personalized communication is the cornerstone of building strong customer relationships. Companies can increase engagement and reduce churn by segmenting the customer base and delivering relevant content. Host webinars, meetups, or conferences to unite customers and foster community.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community. Yet, we are often the shoemakers with no shoes. Turn Your Case Studies Into Content.

Blogging 282

Blogging Case Study Social Media Instagram 282

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. Avoid hashtags like #sternmarketingstrategy2023.

B2B 118

B2B Social Media Company SMB 118

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227