The Proactive Report

NOVEMBER 14, 2022

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. This isnot theitme for PR and marketing folk to pull back.

Digital PR 264

Digital PR Marketing Infographics Video 264

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 101

Creativity Storytelling LinkedIn System 101

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. In the meantime, digital speaking events have exploded. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. Maximize exec speaking opportunities.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). The goal was to match the metrics to the program objectives, knowing who would be interested in business metrics vs. community metrics.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 190

Employee Skype Meeting Nonprofit 190

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Social activism.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. Your communications teams have significant influence over which path your organization takes. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Ask a question at a conference.

Conference 112

Conference Newspapers Community Advertising 112

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition. The second is in speaking.

Sports 245

Sports Agency Creativity Industry 245

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers. Chief Strategy Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

It also gives us a sense of community. RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER. It’s always a challenge to win speaking engagements at big tech conferences for clients, but one thing that makes it easier is when the executive/founder has a strong point of view and isn’t shy about sharing it. “I’m

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

AUGUST 26, 2014

The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. When I gear up for a conference, it’s all I can do to knock out an endless stream of action items in preparation for being out of the office for the next week. The PR pitch deluge inevitably follows.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Mixing disciplines and genres can lead to creative breakthroughs. When you build a community around your idea, audience members start talking to each other and making the idea their own.

Skype 120

Skype Conference Leadership Big Data 120

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Karen Freberg

JUNE 26, 2022

While this may spark some reactions from my fellow colleagues in academia – it is important to say that the value you are able to get from Cannes Lions is beyond what any academic conference can offer to professors and students. Just waiting to see if the lightening bolts from the academic community will come down.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Karen Freberg

MARCH 6, 2020

This is the season where most of the conferences are gearing up, promoting their work and speakers, and preparing for the events leading up to the summer. The list goes on and on – and Sarah Evans created a great list here for the conferences that have been cancelled , or postponed, due to the coronovirus. Not so fast.

Industry 83

Industry Conference Community Resources 83

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues.

Conference 40

Conference Crisis Community Crisis Communications 40

Stephen Waddington

JUNE 22, 2017

The innovative two-day event curated and managed by Laura Sutherland is establishing itself on the conference circuit. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. About the #FuturePRoof podcast.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. Conference highlights. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Conference highlights. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

PR Job Coach

MARCH 25, 2015

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. Here''s the dialogue.

Conference 100

Conference Resources How To Creativity 100

Cision

OCTOBER 26, 2015

Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Encourage Your Community to Share Content. Image: Yuma Hori ( Creative Commons ). Find out how to leverage multiple mediums so you have all your bases covered.

B2B 120

B2B Marketing B2C Employee 120

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. Step Out of Your Comfort Zone – Jessica Lawlor, Communications Consultant, JessicaLawlor.com and Founder Get Gusty Blog. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU.

Conference 40

Conference How To Creativity Energy 40