Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Some of these were based on my social media classes (ex.

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Social Media Community Media Groups 61

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

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Social Media Conference Media Corporate 119

Melissa Agnes

OCTOBER 22, 2014

The Law Enforcement Social Media Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! How to position your agency as a social media influencer.

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Conference Social Media Media Crisis 100

Karen Freberg

JUNE 6, 2022

I am talking about attending an in-person conference! I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). I need to study up on how to travel again for in person conferences. What am I talking about? This warmed my heart!

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1. Secretary of Labor.

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Conference International Internal Storytelling 110

Karen Freberg

AUGUST 9, 2020

There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field. I say this with both sadness and urgency.

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Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

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PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. Here’s how to maximize your conference experience: Set clear goals. Before the conference, identify your objectives. This will give you a clear starting point for post-conference action. Add due dates.

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Conference Public Affairs Resources Community 87

Karen Freberg

DECEMBER 23, 2020

2020 has brought back social to social media. I think this was a big part of a change I saw this past year on social media. We saw people come to various platforms to not only create new ideas and content to be shared, but we saw people come together to be part of a community and talk. Why is this happening?

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Social Media Media Conference Community 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week.

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Conference Marketing Case Study Content Marketing 97

5W PR

NOVEMBER 18, 2024

Community Building Creating a sense of community can strengthen customer relationships and improve retention. Online forums, social media groups, and in-person events can allow customers to connect, share experiences, and provide feedback. Host webinars, meetups, or conferences to unite customers and foster community.

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Marketing Knowledge Base Case Study Community 78

5W PR

OCTOBER 9, 2024

Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders. Community relations is all about building positive relationships with local communities.

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Marketing Engineering Crisis Communications SEO 78

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019.

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Social Media Media Education Conference 75

Karen Freberg

DECEMBER 9, 2017

Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. This is one of the many reasons why I am super thankful for social media!

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Social Media Community Media Meeting 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.”

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Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics.

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Social Media Media Fashion Instagram 81

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

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Financial Social Media Banking Media 52

Deirdre Breakenridge

OCTOBER 23, 2018

Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Know some trending hashtags.

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Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

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Conference Content Marketing Community Education 58

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

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Social Media Pitching How To Media 150

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

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Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. What would you find valuable in a community? What would get you to spend time in a community?

Community 52

Community How To Groups Resources 52

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

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Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Organize events or workshops that bring customers together and foster a sense of community.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use

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Product Launch B2B Industry Case Study 78

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Reputation Social Media Reddit Media 88

The Proactive Report

NOVEMBER 14, 2022

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. This isnot theitme for PR and marketing folk to pull back. You now have the data.

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Digital PR Marketing Infographics Video 264

Karen Freberg

SEPTEMBER 8, 2018

I had the chance to attend HubSpot’s INBOUND conference this week in Boston, MA. And I have been to a lot of conferences. The conference was not just about the location and venue (it was HUGE!), but the three days I was at the conference was TRULY amazing. Taking action is crucial on social media.

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Social Media Media Conference Education 71

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

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Social Media Trends B2C Media 52

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community.

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Community Branding Brand Education 69

5W PR

AUGUST 1, 2024

Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

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Healthcare Reputation Publicity Media Training 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Relationship building takes time.

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Media Training Crisis Communications Conference Training 397

MaccaPR

JULY 31, 2024

Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman.

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Trends Branding Brand Marketing 62

Karen Freberg

MARCH 14, 2018

Usually, my travel schedule for conference presentations are usually held at the same time over the summer. However, I am entering a period of the spring where I am going to four different conferences. All four of these conferences are new ones for me, which is exciting! Why are conferences important to invest in?

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Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

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Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

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Conference Video Corporate Government 48

Karen Freberg

MAY 11, 2020

With travel being suspended and all of my summer conferences going virtual (this will be the first time in a long time I have not been on an airplane in months!), HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics.

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Education Social Media Media Resources 59