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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators.

Skype 150
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?The COVID-19 road to reform

Stephen Waddington

Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. We must bring excellent situational intelligence to our organisations and communities - develop and understand the scenarios, shifting possibilities, potential outcomes.

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Behind the Headlines With Alan Caldwell

Cision

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

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How to build better relations with employees

PR Conversations

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

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The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Ethical Voices

Now, we have those who are internal processors that need more time, and we have those who are external processors that need to speak right away, but we’ve got to bring those voices forward and, again, that practice. You can listen to the full interview, with bonus content, here. ” Our voices are all critically important.

Ethics 78
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How to Use Micro-Influencers to Build Brand Engagement

wiredPRworks

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement.

How To 63
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I was at a base and the issue was a construction project that had been broken out into several minor projects to keep it under a certain cost level.