5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 17, 2025

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Utilizing Multiple Communication Channels Different audiences consume information in different ways. Communicating with Empathy and Honesty Empathy is critical when addressing a crisis.

Crisis 78

Crisis Branding Brand Case Study 78

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. What does this tell us?

Reputation 137

Reputation Branding Brand Customer Service 137

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

Consumer 78

Consumer How To Customer Service Policies 78

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Community management. Media change. Media relations.

Publicity 119

Publicity Customer Service Community International 119

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Branding 195

Branding Brand How To Reputation 195

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 3, 2015

How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off? With so many brands angling for consumer attention, how can you stand out? 6 Customer Service Insights From Peter Shankman. Every instance of bad customer service costs brands $700 in lost sales.

Marketing 120

Marketing Customer Service Employee Mobile 120

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. Another aspect of audience engagement is customer service. This was entirely driven by their community. Brian LoSchiavo.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. If anything increased significantly during the pandemic, it was consumer interest in brand trust. Like superb customer service, inspiring content can keep customers returning.

Branding 88

Branding Brand Customer Service Consumer 88

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. When that happens, the issue should be dealt with carefully and directly… But what comes next? Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Branding 88

Branding Brand Customer Service Guidelines 88

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Cision

AUGUST 2, 2016

Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Providing a way for your audience to subscribe to your content will help you develop a loyal community who will not only continue to read your content, but also share it with others.

Internal 120

Internal International Customer Service Pitching 120

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. As a cable company, Comcast is notorious for poor customer service. Take @Comcastcares for example.

Branding 86

Branding Brand Customer Service Twitter 86

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea.

Branding 100

Branding Brand Community Wikipedia 100

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community.

Strategy 106

Strategy B2C B2B Resources 106

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. Here are some steps to employ. While it’s nothing novel, identifying essential team members is the foundation of such a strategy.

Social Media 88

Social Media Media Case Study Construction 88

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. So, take the investment community for example.

Data 105

Data Enterprise Survey Instagram 105

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Branding Brand 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

Education 150

Education Course Training Social Media 150

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78