Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · It seems private customer data MAY have been compromised. What now? ·

Crisis 312

Crisis Twitter Community Conference 312

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Helps build a community around common topics or interests . Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. What comes after social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Communications Conversations

JUNE 18, 2019

In fact, it’s pretty close to automated responses via AI at this point (and, in fact, if you DM many brands on Facebook, that’s exactly what you’ll get!). And an estimated 67% of consumers now use social media networks like Twitter to seek resolution for issues. Great approach to bolster community and engagement.

Community 127

Community Twitter Brand Branding 127

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S. percent of the total U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing.

Google 157

Google Course Survey YouTube 157

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore. These platforms rival Facebook and Instagram in importance.

Tools 78

Tools Reddit Viral Instagram 78

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. .

B2B 310

B2B Video Social Media Creativity 310

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Social media provides a sense of connection and community. Social media is interactive.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! It’s time to hire full-time community managers.

Customer Service 205

Customer Service Social Media Marketing Media 205

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. While the rise of fake news and the poor coverage of the United States presidential election likely dug into its lead, most credible consumer research indicates that trust in earned is highest.

Media 230

Media Measurement Advertising Advertising 230

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 80

Facebook Social Media Government Employee 80

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. How to run a paid Facebook campaign Boosting content is the most popular way to execute a PESO campaign on Facebook. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Business Wire

MAY 3, 2017

There is a proven antibiotic to treat exposure to fake news, unfortunately it’s time consuming and involves vetting and verifying information. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.

Financial 154

Financial Healthcare Survey Consumer 154

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I originally started my show only on Facebook.

Community 69

Community Brand Branding Education 69

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Mobile-First Strategies The increasing reliance on mobile devices has transformed the way consumers interact with brands, including casinos.

Mobile 78

Mobile Marketing Transportation Data 78

Shift Communications

OCTOBER 1, 2014

You’ve no doubt seen hundreds of your friends on Facebook and celebrities across the country pouring buckets of ice water over their heads. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. Thanks to social media, a little creativity can go a long way.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. ” The most challenging piece for most professionals is content production, because it’s time-consuming, and it may not make a difference for several months. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 168

Trends Nonprofit Consumer Newspapers 168

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Together the articles saw tens of thousands of engagements. .

Banking 78

Banking Community Brand Branding 78

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed.

Facebook 60

Facebook Mobile Consumer Advertising 60

PR for Anyone

DECEMBER 12, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Find us on

YouTube 130

YouTube Instagram LinkedIn Facebook 130