Guest Post: The PR Generalist vs. The Industry Specialist
Deirdre Breakenridge
AUGUST 26, 2014
Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.
Let's personalize your content