5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. This reality demands a sophisticated understanding of how to craft and deliver sustainability communications that stand up to intense scrutiny.

Company 78

Company Social Media Data Fashion 78

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Social Media Creativity 310

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. This isn’t just about saving the planet, although that’s a great reason in its own right.

Consumer 78

Consumer Brand Branding Agriculture 78

Prowly

MARCH 12, 2025

Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 167

Examples Insurance Insurance Fashion 167

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. .

B2B 191

B2B Social Media Radio Fashion 191

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Rolex is timeless but not old-fashioned. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. Getting there isn’t easy, though. You get the idea.

Exercises 52

Exercises Brand Branding Airlines 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 93

Pitching Consumer How To Meeting 93

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Doing so keeps our brands top of mind for months and places us at the center of our respective communities. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper!

Media 120

Media Content Marketing Infographics Fashion 120

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. Earlier this month ahead of New York fashion week, the New York Times reported that Prada would undergo sensitivity training as part of a settlement with the New York City Commission on Human Rights. To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface.

Training 97

Training Brand Branding Fashion 97

Bianchi Biz Blog

JULY 22, 2024

In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

5W PR

MARCH 21, 2022

The organization is also trying to get users to be more open to the culture of a virtual community, and to create space for all the different brands in the Metaverse. The goal of the Metaverse is to build communities, which means that brands can’t go into the space with a specific marketing or sales agenda. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

JULY 26, 2023

It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community. Queer-inclusive brands also actively engage with the LGBTQ+ community.

Brand 78

Brand Branding Marketing Community 78

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation.

Publicity 97

Publicity Reputation Internal International 97

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 98

Brand Branding Fashion YouTube 98

Waxing UnLyrical

APRIL 19, 2012

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. This was taken to a whole new level recently during a birthday dinner for my friend at downtown restaurant Lowcountry.

Social Media 97

Social Media Twitter Fashion Community 97

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PR for Anyone

DECEMBER 13, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Lifestyle choices play a substantial role in these issues, often more so than simply the aging process itself.

Groups 130

Groups Exercises Consumer Fashion 130

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Audio is changing how we search for – and consume information. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

AUGUST 16, 2021

The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness. This is just one of the countless examples of non-gaming brands working with influencers in the gaming industry, which help influence buying decisions for those consumers. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. The fallout from such missteps can be swift and severe, making it difficult for the brand to recover and restore consumer trust.

Marketing 62

Marketing Fashion Financial Reputation 62

Newsfile

SEPTEMBER 27, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. The company showcases its iconic fall fashion in a block of 15 photos displaying highly anticipated fall fashion. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 95

How To Tourism Fashion Travel 95

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. If your frontline employees understand your business’ target market, they ultimately know the community your brand has.

Brand 86

Brand Branding Customer Service Twitter 86

Newsfile

SEPTEMBER 28, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. The company showcases its iconic fall fashion in a block of 15 photos displaying highly anticipated fall fashion. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 93

How To Tourism Fashion Travel 93

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

Trends 94

Trends Trade Shows Community Nonprofit 94

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Mindful Marketing

JUNE 19, 2021

million) Chiara Ferragni – Fashion and Style (15.3 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility. .” Who wants to hear music suggestions or take fashion tips from a 75-year-old? million) Chiara Ferragni – Fashion and Style (15.3

Social Media 82

Social Media Media Fashion Instagram 82

5W PR

JANUARY 3, 2024

Transition from an attendee to an integral part of the community, as eTail reinvents networking by infusing excitement into the experience. Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors.

Retail 78

Retail Conference Trends Technology 78