PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 189

Community Brand Branding Advertising 189

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how?

Government 35

Government Agency Consumer Agriculture 35

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. Mention people on Twitter.

Community 120

Community Guidelines Crisis Communications Instagram 120

Deirdre Breakenridge

JULY 28, 2014

Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., . #2: Get over FOMO (Fear of Missing Out).

Meeting 341

Meeting Interviews Software Energy 341

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” I frequent other people’s Twitter chats as a guest. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. In retrospect, I cannot imagine launching an online product or service without an existing community.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Helps build a community around common topics or interests . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. to 1:00 p.m.

Communications 208

Communications Community Blogging Industry 208

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

JULY 15, 2020

The most challenging part of building a digital reputation for many is content production, because it’s time-consuming and your quarterly editorial calendar may be scrapped when something happens… like a terrible new coronavirus that shuts down businesses. Finally, bear in mind virtually no digital communication is private.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

FEBRUARY 8, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “PR for Issues & Advocacy.” During the Twitter chat, Rebecca will be addressing questions about PR for issues and advocacy. During the Twitter chat, Rebecca will be addressing questions about PR for issues and advocacy.

Policies 157

Policies Community Twitter Blogging 157

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Social Media Creativity 310

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. This strategy turned GitLab’s crisis into a challenge for fellow community members. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Communicate With Internal Stakeholders.

Crisis 271

Crisis Brand Branding How To 271

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Deirdre Breakenridge

JANUARY 6, 2015

Our community will discuss how communicators can move forward to raise the bar in public relations, in the minds of executives and in the eyes of the public. They will help us to spread the New Year cheer and support your ongoing commitment to our profession, with an opportunity for community members to receive some exciting prizes.

Community 150

Community Education Twitter Financial 150

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. Here, we review Twitter and LinkedIn marketing strategy. After all, consumers are professionals too and this platform is less saturated with consumer marketing. Twitter Trends & Changes. What hasn’t?

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. Twitter’s ads integrate into the platform alongside organic forms of content. They are actively searching for information.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Business Wire

MAY 3, 2017

There is a proven antibiotic to treat exposure to fake news, unfortunately it’s time consuming and involves vetting and verifying information. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.

Financial 154

Financial Healthcare Survey Consumer 154

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Mobile-First Strategies The increasing reliance on mobile devices has transformed the way consumers interact with brands, including casinos.

Mobile 78

Mobile Marketing Transportation Data 78

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. ” The most challenging piece for most professionals is content production, because it’s time-consuming, and it may not make a difference for several months. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. And if I leveraged it, you can too.

Community 69

Community Brand Branding Education 69

PR for Anyone

DECEMBER 12, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Find us on

YouTube 130

YouTube Instagram LinkedIn Facebook 130

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Is it so good they can’t help but share it with their communities? Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. When content aligns with what consumers want to see, organic reach can go through the roof.

Facebook 167

Facebook Real Estate Analytics Report 167

Shift Communications

OCTOBER 1, 2014

The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections. Always be linking.

LinkedIn 159

LinkedIn Groups Community Leadership 159

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173