PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 115

B2B Consumer Marketing Survey 115

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Don’t miss your free copy of the latest #prStack ebook. We’ve been hanging out with the super smart guys behind this.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. billion in 2021.

B2B 144

B2B Marketing Survey Software 144

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. 1) Soft interviews on your company blog.

B2B 80

B2B Media eBook Interviews 80

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting.

Skype 77

Skype Transportation Twitter eBook 77

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Social Media 75

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. >> Must read: How To Use BuzzSumo for Content Marketing. Win at work.

Blogging 51

Blogging Brand Branding How To 51

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. ebooks, whitepapers, etc.)

Radio 40

Radio Mobile Media Sports 40

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. That way I am always reminded of what I am (or should be) working on that day. #2: An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

And in a recent AI course I attended, the presenter shared a prompt that, with a bit of thought and tweaking, can produce a guide or ebook on virtually any topic in less than an hour. For the moment, authenticity, unique point of view, and human expertise will remain more highly valued than synthetic, generic, AI-produced content.

Marketing 215

Marketing Content Marketing Data Pitching 215

Doctor Spin

OCTOBER 25, 2024

Stage 3: Engagement / Content & Community. Continue reading Learn more: The Digital Transformation Hierarchy Subscribe and get a free ebook on how to get better PR ideas. Stage 3: Engagement / Content & Community Your operations are stable; it’s time to re-engage with your audience and build deeper relationships.

Leadership 52

Leadership eBook Technology Analytics 52

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Identify the Right Platforms With Thorough Research To connect content with the right audience, start with deep audience research. I felt like I was a part of the community and they accepted it.

Reddit 77

Reddit How To Digital PR LinkedIn 77