Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. And since many of my FAQs are on measurement, I finally (!)

eBook 40

eBook Measurement Writing Community 40

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. Not because the world needs yet another book on PR measurement (it doesn’t).

Measurement 40

Measurement eBook Nonprofit Analytics 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Write an ebook? Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. It was great because we created this online community for people to share stories, successes, ideas and more, to commiserate on issues they were having.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 10, 2016

This is in large part why I became fascinated with measurement. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) Because if my work was not putting butts in seats , or at least getting people to call the ticket office… what was the point?

Communications 40

Communications Conference eBook Facebook 40